Rascasse Audience Intelligence

Gratis Audience in United States

A data profile of the people who buy, follow and care about Gratis in United States — modelled from more than twelve digital signal sources. Gratis has an estimated audience of 701,446 people in United States.

#10041among Topic in United States#442in Shopping

The average Gratis fan in United States is 30.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Women's Shoes, Zumba Dance, Julia Louis-Dreyfus, with strongest over-indexing on Women's Shoes (147.06× the country average).

Demographically, the Gratis audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Tradition, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gratis fan in United States is more female, around 30.0 years old, with strong Tradition tendencies and a notable affinity for Women's Shoes.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gratis profile in United States.

Audience size
701K
in United States
Gender
64.9%♀
35.1% male
Age
30.0
average years
Country rank
#29872
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gratis fans

64.9% are female, 35.1% are male, average age 30.0.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Gratis audience in United States
MetricValue
Female64.9%
Male35.1%
Average age30.0
Estimated audience size701,446
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Gratis audience in United States
Age bracketShare%
16-1950%
20-2917%
30-3913%
40-4911%
50+8%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Gratis audience comes from United States.

Worldwide audience distribution share by country for Gratis
CountryShare
Turkey9.7%
Indonesia6.8%
Brazil2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gratis audience in United States is strongest.

Fig. 05

Top regions by affinity

Gratis fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~40K2.07×
02Texas~90K1.55×
03Oklahoma~10K1.45×
04Florida~70K1.42×
05Arizona~20K1.35×
06South Carolina~10K1.33×
07Georgia~30K1.31×
08California~100K1.23×
09New York~50K1.16×
10Arkansas~7K1.15×
11Nebraska~4K1.15×
12New Jersey~20K1.10×
13North Carolina~20K1.09×
14Washington, District of Columbia~2K1.08×
15Tennessee~20K1.07×
16Maryland~10K1.05×
17Nevada~7K1.04×
18South Dakota~2K1.03×
19Indiana~10K1.02×
20Colorado~10K1.02×
21Connecticut~7K1.02×
22Louisiana~9K1.01×
23Kansas~6K1.01×
24Oregon~8K1.00×
25Kentucky~9K0.98×
26Virginia~20K0.97×
27Alabama~9K0.97×
28Utah~6K0.96×
29New Mexico~3K0.96×
30Massachusetts~10K0.95×
31Idaho~3K0.95×
32North Dakota~1K0.95×
33Delaware~2K0.94×
34Rhode Island~2K0.93×
35Illinois~20K0.92×
36Washington~10K0.90×
37Alaska~1K0.90×
38Vermont~1K0.90×
39Wisconsin~9K0.88×
40Iowa~5K0.88×
41Montana~2K0.88×
42Hawaii~3K0.85×
43Pennsylvania~20K0.84×
44Minnesota~8K0.84×
45Mississippi~5K0.84×
46Maine~2K0.84×
47Missouri~9K0.83×
48West Virginia~3K0.83×
49New Hampshire~2K0.83×
50Michigan~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Gratis, United States
0.71×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gratis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gratis audience
#·InterestCategoryAffinity×
01Women's ShoesFashion & Accessoires147.06×
02BekoTechnology & Electronics120.31×
03Zumba DanceSports70.52×
04RossmannShopping44.42×
05Julia Louis-DreyfusMovies & TV27.91×
06TunicFashion & Accessoires27.30×
07Smart CommunicationsTechnology & Electronics20.00×
08Erin AndrewsSports20.00×
09FIFA Club World CupSports18.91×
10Isla FisherMovies & TV16.01×
11Edward NortonMovies & TV15.20×
12Jason SegelMovies & TV12.49×
13Chat roomInternet & Social Media10.24×
14Milwaukee BrewersSports5.81×
15Folk musicMusic & Radio5.19×
16Grocery storeFood & Beverages4.44×
17Las VegasTravel & Leisure4.37×
18Hair ExtensionsBeauty & Wellness3.85×
19Detroit TigersSports3.82×
20Women's clothingFashion & Accessoires2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gratis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gratis audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.45×
Price SensitivityPREMIUM1.44×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gratis audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
ExtroversionTHRILL0.83×
IndulgenceJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gratis have in United States?

Gratis has an estimated audience of 701,446 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gratis fans?

64.9% of Gratis fans are female, 35.1% are male, with an average age of 30.0 years.

03

Which brands do Gratis fans like most?

Gratis fans show strongest brand affinity for Women's Shoes (147.06×), Zumba Dance (70.52×), and Julia Louis-Dreyfus (27.91×) over the country average.

04

Where do Gratis fans live in United States?

Gratis fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Gratis fans also like?

Beyond Gratis itself, the audience over-indexes on Zumba Dance (70.52×), Julia Louis-Dreyfus (27.91×), Beko (120.31×), and Tunic (27.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Gratis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gratis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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