Gratis Audience in United States
Gratis has an estimated audience of 701,446 people in United States. 64.9% are female, 35.1% are male, average age 30.0. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Hardik Pandya, UK garage, Stamp collecting, Product design.
The average Gratis fan in United States is 30.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Hardik Pandya, UK garage, with strongest over-indexing on Historic site (22.88× the country average). Demographically, the Gratis audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Gratis fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 30.0 |
| Estimated audience size | 701,446 |
Audience persona
The typical Gratis fan in United States is more female, around 30.0 years old, with strong Tradition tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 111,013 | 1.44× |
| Texas | 86,290 | 1.43× |
| Florida | 72,449 | 1.53× |
| New York | 55,990 | 1.43× |
| Georgia | 30,999 | 1.43× |
| Ohio | 26,689 | 1.24× |
| Illinois | 25,644 | 1.1× |
| New Jersey | 24,524 | 1.37× |
| North Carolina | 24,048 | 1.14× |
| Pennsylvania | 21,035 | 0.89× |
| Virginia | 20,199 | 1.18× |
| Arizona | 16,204 | 1.13× |
| Washington | 15,872 | 1.13× |
| Tennessee | 15,749 | 1.12× |
| Massachusetts | 15,389 | 1.11× |
| Colorado | 14,133 | 1.28× |
| Maryland | 14,117 | 1.17× |
| Michigan | 13,779 | 0.75× |
| Indiana | 12,224 | 0.95× |
| Wisconsin | 10,105 | 0.96× |
| Oregon | 9,242 | 1.15× |
| South Carolina | 9,215 | 0.87× |
| Minnesota | 9,157 | 0.91× |
| Louisiana | 9,154 | 1.01× |
| Alabama | 9,061 | 0.92× |
| Missouri | 8,974 | 0.79× |
| Connecticut | 8,377 | 1.19× |
| Kentucky | 8,216 | 0.93× |
| Nevada | 7,775 | 1.15× |
| Oklahoma | 7,037 | 0.9× |
| Kansas | 6,699 | 1.21× |
| Utah | 6,050 | 0.96× |
| Iowa | 4,944 | 0.86× |
| Arkansas | 4,665 | 0.81× |
| Mississippi | 4,290 | 0.74× |
| New Mexico | 3,502 | 1× |
| Washington, District of Columbia | 3,265 | 1.55× |
| Nebraska | 3,132 | 0.89× |
| Idaho | 2,773 | 0.79× |
| Hawaii | 2,349 | 0.78× |
| New Hampshire | 2,171 | 0.79× |
| Rhode Island | 2,029 | 0.91× |
| West Virginia | 1,813 | 0.56× |
| Maine | 1,780 | 0.71× |
| Delaware | 1,655 | 0.86× |
| South Dakota | 1,216 | 0.75× |
| North Dakota | 1,208 | 0.84× |
| Montana | 1,158 | 0.6× |
| Alaska | 876 | 0.58× |
| Vermont | 820 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 22.88× | Arts & Culture |
| Hardik Pandya | 55× | Sports |
| UK garage | 18.13× | Music & Radio |
| Stamp collecting | 10.89× | Home & Garden |
| Product design | 4.14× | Business & Career |
| Fairy godmother | 15.7× | Literature |
| Vocal harmony | 8.63× | Music & Radio |
| dISIp | 157.06× | Music & Radio |
| Hipster | 17.39× | Politics & Society |
| Emperor Entertainment Group | 20× | Business & Career |
| Nationality | 3.54× | Politics & Society |
| Bank account | 3.75× | Business & Career |
| Isometric exercise | 11.39× | Sports |
| Gloria | 10.71× | Music & Radio |
| Mathcore | 10.04× | Music & Radio |
| Combat sport | 2× | Sports |
| Panama | 3.84× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.66× | Sports |
| Chromebook | 5.65× | Technology & Electronics |
| Harlow | 11.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.76 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Luxury Orientation | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.27 |
| Mindfulness | BALANCE | 1.23 |
| Risk Appetite | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 10.6% |
| Indonesia | 7.5% |
| Brazil | 2.7% |
See Gratis audiences in other countries
More Shopping audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Gratis have in United States?
Gratis has an estimated audience of 701,446 people in United States, concentrated in California and Texas.
What is the gender split and age of Gratis fans?
64.9% of Gratis fans are female, 35.1% are male, with an average age of 30.0 years.
Which brands do Gratis fans like most?
Gratis fans show strongest brand affinity for Historic site (22.88×), Hardik Pandya (55×), and UK garage (18.13×) over the country average.
Where do Gratis fans live in United States?
Gratis fans in United States are most concentrated in California (reach 111,013), Texas (reach 86,290), and Florida (reach 72,449). These three regions account for the largest share of the active audience.
What other brands do Gratis fans also like?
Beyond Gratis itself, the audience over-indexes on Hardik Pandya (55×), UK garage (18.13×), Stamp collecting (10.89×), and Product design (4.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gratis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.