Gratis Audience in United States

Gratis has an estimated audience of 701,446 people in United States. 64.9% are female, 35.1% are male, average age 30.0. Top regions: California, Texas, Florida. Top brand affinities: Women's Shoes, Robert Pattinson, Audrey Hepburn, Zumba Dance, Indeed.com.

The average Gratis fan in United States is 30.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Women's Shoes, Robert Pattinson, Audrey Hepburn, with strongest over-indexing on Women's Shoes (176.46× the country average). Demographically, the Gratis audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Gratis fans

Demographic split for Gratis audience in United States
MetricValue
Female64.9%
Male35.1%
Average age30.0
Estimated audience size701,446

Audience persona

The typical Gratis fan in United States is more female, around 30.0 years old, with strong Tradition tendencies and a notable affinity for Women's Shoes.

Top regions in United States

Top regions ranked by reach for Gratis in United States
RegionReachAffinity
California111,0131.44×
Texas86,2901.43×
Florida72,4491.53×
New York55,9901.43×
Georgia30,9991.43×
Ohio26,6891.24×
Illinois25,6441.1×
New Jersey24,5241.37×
North Carolina24,0481.14×
Pennsylvania21,0350.89×
Virginia20,1991.18×
Arizona16,2041.13×
Washington15,8721.13×
Tennessee15,7491.12×
Massachusetts15,3891.11×
Colorado14,1331.28×
Maryland14,1171.17×
Michigan13,7790.75×
Indiana12,2240.95×
Wisconsin10,1050.96×
Oregon9,2421.15×
South Carolina9,2150.87×
Minnesota9,1570.91×
Louisiana9,1541.01×
Alabama9,0610.92×
Missouri8,9740.79×
Connecticut8,3771.19×
Kentucky8,2160.93×
Nevada7,7751.15×
Oklahoma7,0370.9×
Kansas6,6991.21×
Utah6,0500.96×
Iowa4,9440.86×
Arkansas4,6650.81×
Mississippi4,2900.74×
New Mexico3,5021×
Washington, District of Columbia3,2651.55×
Nebraska3,1320.89×
Idaho2,7730.79×
Hawaii2,3490.78×
New Hampshire2,1710.79×
Rhode Island2,0290.91×
West Virginia1,8130.56×
Maine1,7800.71×
Delaware1,6550.86×
South Dakota1,2160.75×
North Dakota1,2080.84×
Montana1,1580.6×
Alaska8760.58×
Vermont8200.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gratis audience
BrandAffinityCategory
Women's Shoes176.46×Fashion & Accessoires
Robert Pattinson31.91×Movies & TV
Audrey Hepburn38.32×Movies & TV
Zumba Dance68.89×Sports
Indeed.com10.12×Business & Career
Beko157.06×Technology & Electronics
Google Maps8.15×Internet & Social Media
Google News12.01×News
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Jason Momoa16.45×Movies & TV
Depop20.9×Fashion & Accessoires
Apple Store11.72×Shopping
Jollibee15.47×Food & Beverages
Microblogging12.67×Technology & Electronics
Kendra Scott14.78×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Jaden Smith23.57×Movies & TV
Tunic30.15×Fashion & Accessoires
Enterprise Rent-A-Car7.95×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gratis audience
TraitClusterScore
TraditionCONSERVATISM1.76
LGBTQ+ IdentityOPEN1.36
Luxury OrientationPREMIUM1.32
DIY MentalityTHRILL1.27
MindfulnessBALANCE1.23
Risk AppetiteTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Gratis
CountryShare
Turkey10.6%
Indonesia7.5%
Brazil2.7%

See Gratis audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Gratis have in United States?

Gratis has an estimated audience of 701,446 people in United States, concentrated in California and Texas.

What is the gender split and age of Gratis fans?

64.9% of Gratis fans are female, 35.1% are male, with an average age of 30.0 years.

Which brands do Gratis fans like most?

Gratis fans show strongest brand affinity for Women's Shoes (176.46×), Robert Pattinson (31.91×), and Audrey Hepburn (38.32×) over the country average.

Where do Gratis fans live in United States?

Gratis fans in United States are most concentrated in California (reach 111,013), Texas (reach 86,290), and Florida (reach 72,449). These three regions account for the largest share of the active audience.

What other brands do Gratis fans also like?

Beyond Gratis itself, the audience over-indexes on Robert Pattinson (31.91×), Audrey Hepburn (38.32×), Zumba Dance (68.89×), and Indeed.com (10.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gratis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.