Gratis Audience in Germany
A data profile of the people who buy, follow and care about Gratis in Germany — modelled from more than twelve digital signal sources. Gratis has an estimated audience of 787,894 people in Germany.
The average Gratis fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Trabzonspor, Süper Lig, Fenerbahçe S.K., with strongest over-indexing on Trabzonspor (42.29× the country average).
Demographically, the Gratis audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gratis fan in Germany is more female, around 36.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Trabzonspor.
At a glance
The key figures that characterise the Gratis profile in Germany.
Search interest · 12-month trend
Demographics of Gratis fans
64.7% are female, 35.3% are male, average age 36.0.
Gender split
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 36.0 |
| Estimated audience size | 787,894 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Gratis audience comes from Germany.
| Country | Share |
|---|---|
| Turkey | 9.7% |
| Indonesia | 6.8% |
| Brazil | 2.4% |
Geography
Where the Gratis audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~30K | 1.27× | |
| 02 | Sachsen-Anhalt | ~20K | 1.19× | |
| 03 | Bremen | ~8K | 1.19× | |
| 04 | Hessen | ~70K | 1.18× | |
| 05 | Mecklenburg-Vorpommern | ~20K | 1.14× | |
| 06 | Sachsen | ~40K | 1.08× | |
| 07 | Thüringen | ~20K | 1.04× | |
| 08 | Nordrhein-Westfalen | ~200K | 1.01× | |
| 09 | Saarland | ~9K | 0.95× | |
| 10 | Niedersachsen | ~70K | 0.92× | |
| 11 | Schleswig-Holstein | ~30K | 0.89× | |
| 12 | Rheinland-Pfalz | ~30K | 0.85× | |
| 13 | Baden-Württemberg | ~90K | 0.84× | |
| 14 | Bayern | ~100K | 0.81× | |
| 15 | Berlin | ~30K | 0.80× | |
| 16 | Hamburg | ~10K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gratis audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trabzonspor | Sports | 42.29× | ||
| 02 | Süper Lig | Sports | 40.22× | ||
| 03 | English Home | Shopping | 39.27× | ||
| 04 | Beşiktaş J.K. | Sports | 33.18× | ||
| 05 | Fenerbahçe S.K. | Sports | 33.04× | ||
| 06 | Migros | Shopping | 18.84× | ||
| 07 | TRT 1 | Movies & TV | 16.65× | ||
| 08 | Trendyol | Shopping | 16.63× | ||
| 09 | Chat room | Internet & Social Media | 15.67× | ||
| 10 | Tunic | Fashion & Accessoires | 14.89× | ||
| 11 | Islamic banking | Business & Career | 14.75× | ||
| 12 | Real (hypermarket) | Shopping | 10.67× | ||
| 13 | Sözcü | News | 9.60× | ||
| 14 | Isabel Marant | Fashion & Accessoires | 8.88× | ||
| 15 | Carpet | Home & Garden | 6.51× | ||
| 16 | Stradivarius | Shopping | 6.16× | ||
| 17 | Earring | Fashion & Accessoires | 4.92× | ||
| 18 | CHECK24 | Business & Career | 3.47× | ||
| 19 | TikTok | Internet & Social Media | 2.98× | ||
| 20 | Family | Kids & Family | 2.58× |
Personality of the Gratis audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.90× | |
| Individualism | JOY | 1.81× | |
| Family Orientation | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Pet Ownership | JOY | 0.79× |
Frequently asked questions
How many fans does Gratis have in Germany?
Gratis has an estimated audience of 787,894 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gratis fans?
64.7% of Gratis fans are female, 35.3% are male, with an average age of 36.0 years.
Which brands do Gratis fans like most?
Gratis fans show strongest brand affinity for Trabzonspor (42.29×), Süper Lig (40.22×), and Fenerbahçe S.K. (33.04×) over the country average.
Where do Gratis fans live in Germany?
Gratis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Gratis fans also like?
Beyond Gratis itself, the audience over-indexes on Süper Lig (40.22×), Fenerbahçe S.K. (33.04×), Beşiktaş J.K. (33.18×), and English Home (39.27×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Gratis audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gratis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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