Gratis Audience in Germany
Gratis has an estimated audience of 787,894 people in Germany. 64.7% are female, 35.3% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Therme Erding, Rossmann, Artistic inspiration, The Hurlingham Club, Isha Yoga.
The average Gratis fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Therme Erding, Rossmann, Artistic inspiration, with strongest over-indexing on Therme Erding (16.27× the country average). Demographically, the Gratis audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Individualism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Gratis fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 36.0 |
| Estimated audience size | 787,894 |
Audience persona
The typical Gratis fan in Germany is more female, around 36.0 years old, with strong Individualism tendencies and a notable affinity for Therme Erding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 191,400 | 1.11× |
| Bayern | 102,704 | 0.81× |
| Baden-Württemberg | 96,012 | 0.89× |
| Hessen | 87,618 | 1.46× |
| Niedersachsen | 83,691 | 1.09× |
| Sachsen | 43,982 | 1.14× |
| Rheinland-Pfalz | 34,818 | 0.88× |
| Brandenburg | 28,736 | 1.18× |
| Schleswig-Holstein | 27,005 | 0.95× |
| Berlin | 25,765 | 0.73× |
| Sachsen-Anhalt | 23,702 | 1.16× |
| Thüringen | 19,440 | 0.97× |
| Mecklenburg-Vorpommern | 16,948 | 1.13× |
| Hamburg | 14,244 | 0.8× |
| Saarland | 8,074 | 0.83× |
| Bremen | 5,796 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therme Erding | 16.27× | Travel & Leisure |
| Rossmann | 2.42× | Shopping |
| Artistic inspiration | 3.29× | Arts & Culture |
| The Hurlingham Club | 36.27× | Travel & Leisure |
| Isha Yoga | 16.47× | Sports |
| Gil Ofarim | 2.01× | Music & Radio |
| Home Office | 1.87× | Business & Career |
| Hockenheim | 12.31× | Travel & Leisure |
| Saving | 1.98× | Business & Career |
| Mothercare | 2.67× | Kids & Family |
| VfL Wolfsburg | 2.04× | Sports |
| CAC 40 | 1.54× | Business & Career |
| Sofitel Guarujá Jequitimar | 51× | Travel & Leisure |
| Stradivarius | 1.65× | Shopping |
| Erdemli | 16.68× | Travel & Leisure |
| Erdek | 21.57× | Travel & Leisure |
| Braun Büffel | 7.64× | Fashion & Accessoires |
| Time (magazine) | 1.66× | News |
| Handmade Gifts | 1.61× | Kids & Family |
| Cachorro | 2.6× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.66 |
| DIY Mentality | THRILL | 1.58 |
| Family Orientation | CONSERVATISM | 1.48 |
| Convenience Orientation | PREMIUM | 1.41 |
| Price Sensitivity | PREMIUM | 1.4 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 10.6% |
| Indonesia | 7.5% |
| Brazil | 2.7% |
See Gratis audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gratis have in Germany?
Gratis has an estimated audience of 787,894 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gratis fans?
64.7% of Gratis fans are female, 35.3% are male, with an average age of 36.0 years.
Which brands do Gratis fans like most?
Gratis fans show strongest brand affinity for Therme Erding (16.27×), Rossmann (2.42×), and Artistic inspiration (3.29×) over the country average.
Where do Gratis fans live in Germany?
Gratis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 191,400), Bayern (reach 102,704), and Baden-Württemberg (reach 96,012). These three regions account for the largest share of the active audience.
What other brands do Gratis fans also like?
Beyond Gratis itself, the audience over-indexes on Rossmann (2.42×), Artistic inspiration (3.29×), The Hurlingham Club (36.27×), and Isha Yoga (16.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gratis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.