Lotte Mart Audience in United States
Lotte Mart has an estimated audience of 291,827 people in United States. 61.5% are female, 38.5% are male, average age 30.8. Top regions: Florida, Virginia, Maryland. Top brand affinities: Tezz, Militarism, Urban horticulture, Grinch, Fairy godmother.
The average Lotte Mart fan in United States is 30.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Virginia, Maryland. Top brand affinities include Tezz, Militarism, Urban horticulture, with strongest over-indexing on Tezz (18.19× the country average). Demographically, the Lotte Mart audience skews more female with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Lotte Mart fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 30.8 |
| Estimated audience size | 291,827 |
Audience persona
The typical Lotte Mart fan in United States is more female, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tezz.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 218,870 | 12.52× |
| Virginia | 111,520 | 15.69× |
| Maryland | 32,444 | 6.47× |
| California | 17,500 | 0.55× |
| New Jersey | 17,089 | 2.3× |
| Michigan | 7,634 | 1× |
| New York | 5,277 | 0.32× |
| Texas | 5,078 | 0.2× |
| Pennsylvania | 3,464 | 0.35× |
| Georgia | 3,049 | 0.34× |
| Washington, District of Columbia | 2,908 | 3.31× |
| Ohio | 2,504 | 0.28× |
| North Carolina | 2,241 | 0.26× |
| Washington | 1,834 | 0.31× |
| Illinois | 1,593 | 0.16× |
| Massachusetts | 1,416 | 0.25× |
| Alabama | 888 | 0.22× |
| Indiana | 865 | 0.16× |
| Tennessee | 862 | 0.15× |
| South Carolina | 856 | 0.2× |
| Hawaii | 752 | 0.6× |
| Arizona | 709 | 0.12× |
| Colorado | 695 | 0.15× |
| West Virginia | 619 | 0.46× |
| Nevada | 548 | 0.19× |
| Kentucky | 520 | 0.14× |
| Oklahoma | 493 | 0.15× |
| Louisiana | 468 | 0.12× |
| Minnesota | 456 | 0.11× |
| Connecticut | 445 | 0.15× |
| Missouri | 434 | 0.09× |
| Oregon | 423 | 0.13× |
| Wisconsin | 340 | 0.08× |
| Delaware | 298 | 0.37× |
| Mississippi | 284 | 0.12× |
| Arkansas | 252 | 0.1× |
| Utah | 249 | 0.1× |
| Kansas | 232 | 0.1× |
| Iowa | 220 | 0.09× |
| Idaho | 216 | 0.15× |
| Alaska | 200 | 0.32× |
| Montana | 175 | 0.22× |
| South Dakota | 172 | 0.26× |
| North Dakota | 168 | 0.28× |
| New Hampshire | 165 | 0.14× |
| Wyoming | 162 | 0.38× |
| Nebraska | 162 | 0.11× |
| New Mexico | 161 | 0.11× |
| Rhode Island | 160 | 0.17× |
| Maine | 160 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tezz | 18.19× | Movies & TV |
| Militarism | 131.41× | Politics & Society |
| Urban horticulture | 6.64× | Home & Garden |
| Grinch | 6.21× | Movies & TV |
| Fairy godmother | 10.05× | Literature |
| Tulkarm | 23.23× | Travel & Leisure |
| Product design | 2.23× | Business & Career |
| Goop | 5.83× | Internet & Social Media |
| Iowa Lottery | 11.04× | Games |
| Sydney Evan | 31.07× | Fashion & Accessoires |
| Electrolyte | 4.43× | Health |
| UK garage | 4.76× | Music & Radio |
| Pro-Ject | 3.5× | Music & Radio |
| JDSU | 2.47× | Business & Career |
| Bank account | 1.99× | Business & Career |
| Riedel (glass manufacturer) | 20× | Home & Garden |
| Home equity | 1.52× | Home & Garden |
| Wok | 4.89× | Food & Beverages |
| Home staging | 3.81× | Home & Garden |
| Historic site | 3.07× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.74 |
| Luxury Orientation | PREMIUM | 1.36 |
| Design Affinity | PREMIUM | 1.31 |
| Sustainability | BALANCE | 1.23 |
| Mindfulness | BALANCE | 1.22 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 60.2% |
| United States | 17.8% |
| South Korea | 11.4% |
See Lotte Mart audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Lotte Mart have in United States?
Lotte Mart has an estimated audience of 291,827 people in United States, concentrated in Florida and Virginia.
What is the gender split and age of Lotte Mart fans?
61.5% of Lotte Mart fans are female, 38.5% are male, with an average age of 30.8 years.
Which brands do Lotte Mart fans like most?
Lotte Mart fans show strongest brand affinity for Tezz (18.19×), Militarism (131.41×), and Urban horticulture (6.64×) over the country average.
Where do Lotte Mart fans live in United States?
Lotte Mart fans in United States are most concentrated in Florida (reach 218,870), Virginia (reach 111,520), and Maryland (reach 32,444). These three regions account for the largest share of the active audience.
What other brands do Lotte Mart fans also like?
Beyond Lotte Mart itself, the audience over-indexes on Militarism (131.41×), Urban horticulture (6.64×), Grinch (6.21×), and Fairy godmother (10.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lotte Mart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.