Lotte Mart Audience in United States

Lotte Mart has an estimated audience of 291,827 people in United States. 61.5% are female, 38.5% are male, average age 30.8. Top regions: Florida, Virginia, Maryland. Top brand affinities: Paul Newman, Alexandra Daddario, Women's Shoes, Tunic, Autism Awareness.

The average Lotte Mart fan in United States is 30.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Virginia, Maryland. Top brand affinities include Paul Newman, Alexandra Daddario, Women's Shoes, with strongest over-indexing on Paul Newman (55.63× the country average). Demographically, the Lotte Mart audience skews more female with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Lotte Mart fans

Demographic split for Lotte Mart audience in United States
MetricValue
Female61.5%
Male38.5%
Average age30.8
Estimated audience size291,827

Audience persona

The typical Lotte Mart fan in United States is more female, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Paul Newman.

Top regions in United States

Top regions ranked by reach for Lotte Mart in United States
RegionReachAffinity
Florida218,87012.52×
Virginia111,52015.69×
Maryland32,4446.47×
California17,5000.55×
New Jersey17,0892.3×
Michigan7,6341×
New York5,2770.32×
Texas5,0780.2×
Pennsylvania3,4640.35×
Georgia3,0490.34×
Washington, District of Columbia2,9083.31×
Ohio2,5040.28×
North Carolina2,2410.26×
Washington1,8340.31×
Illinois1,5930.16×
Massachusetts1,4160.25×
Alabama8880.22×
Indiana8650.16×
Tennessee8620.15×
South Carolina8560.2×
Hawaii7520.6×
Arizona7090.12×
Colorado6950.15×
West Virginia6190.46×
Nevada5480.19×
Kentucky5200.14×
Oklahoma4930.15×
Louisiana4680.12×
Minnesota4560.11×
Connecticut4450.15×
Missouri4340.09×
Oregon4230.13×
Wisconsin3400.08×
Delaware2980.37×
Mississippi2840.12×
Arkansas2520.1×
Utah2490.1×
Kansas2320.1×
Iowa2200.09×
Idaho2160.15×
Alaska2000.32×
Montana1750.22×
South Dakota1720.26×
North Dakota1680.28×
New Hampshire1650.14×
Wyoming1620.38×
Nebraska1620.11×
New Mexico1610.11×
Rhode Island1600.17×
Maine1600.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lotte Mart audience
BrandAffinityCategory
Paul Newman55.63×Movies & TV
Alexandra Daddario31.07×Movies & TV
Women's Shoes69.71×Fashion & Accessoires
Tunic54.76×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Beetlejuice7.61×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Baby toys19.55×Kids & Family
Scarf14×Fashion & Accessoires
Halloween Horror Nights16.75×Movies & TV
Income tax13.19×Business & Career
Kuala Lumpur23.23×Travel & Leisure
DeviantArt7.55×Internet & Social Media
Shawl16.84×Fashion & Accessoires
Palestine17.91×Travel & Leisure
Capital One4×Business & Career
Solidarity22.6×Politics & Society
Group buying14.44×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lotte Mart audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.74
Luxury OrientationPREMIUM1.36
Design AffinityPREMIUM1.31
SustainabilityBALANCE1.23
MindfulnessBALANCE1.22
TravellingTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Lotte Mart
CountryShare
Indonesia60.2%
United States17.8%
South Korea11.4%

See Lotte Mart audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Lotte Mart have in United States?

Lotte Mart has an estimated audience of 291,827 people in United States, concentrated in Florida and Virginia.

What is the gender split and age of Lotte Mart fans?

61.5% of Lotte Mart fans are female, 38.5% are male, with an average age of 30.8 years.

Which brands do Lotte Mart fans like most?

Lotte Mart fans show strongest brand affinity for Paul Newman (55.63×), Alexandra Daddario (31.07×), and Women's Shoes (69.71×) over the country average.

Where do Lotte Mart fans live in United States?

Lotte Mart fans in United States are most concentrated in Florida (reach 218,870), Virginia (reach 111,520), and Maryland (reach 32,444). These three regions account for the largest share of the active audience.

What other brands do Lotte Mart fans also like?

Beyond Lotte Mart itself, the audience over-indexes on Alexandra Daddario (31.07×), Women's Shoes (69.71×), Tunic (54.76×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lotte Mart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.