Rascasse Audience Intelligence

Lotte Mart Target Market in United States

A data profile of the people who buy, follow and care about Lotte Mart in United States — modelled from more than twelve digital signal sources. Lotte Mart has an estimated audience of 283,608 people in United States.

#79among Supermarket in United States#5155among Brand in United States#693in Shopping

The average Lotte Mart fan in United States is 30.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Virginia, Maryland.

Top brand affinities include Tunic, Halloween Horror Nights, Scarf, with strongest over-indexing on Tunic (92.68× the country average).

Demographically, the Lotte Mart audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Community Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lotte Mart fan in United States is more female, around 30.8 years old, with strong Community Orientation tendencies and a notable affinity for Tunic.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lotte Mart profile in United States.

Audience size
284K
in United States
Gender
61.5%♀
38.5% male
Age
30.8
average years
Country rank
#49739
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lotte Mart

61.5% are female, 38.5% are male, average age 30.8.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Lotte Mart audience in United States
MetricValue
Female61.5%
Male38.5%
Average age30.8
Estimated audience size283,608
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Lotte Mart audience in United States
Age bracketShare%
16-1945%
20-2920%
30-3913%
40-4915%
50+7%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Lotte Mart audience comes from United States.

Worldwide audience distribution share by country for Lotte Mart
CountryShare
Indonesia60.5%
United States17.3%
South Korea11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lotte Mart audience in United States is strongest.

Fig. 05

Top regions by affinity

Lotte Mart customers by region in United States
#RegionReachAffinity×
01Virginia~100K15.25×
02Florida~200K12.36×
03Maryland~40K7.42×
04Washington, District of Columbia~3K2.90×
05New Jersey~20K2.68×
06Michigan~20K2.13×
07Georgia~10K1.07×
08Oklahoma~3K0.93×
09Alaska<1K0.93×
10Vermont<1K0.93×
11New Mexico~1K0.91×
12New Hampshire~1K0.91×
13Maine<1K0.91×
14Rhode Island<1K0.91×
15Idaho~1K0.90×
16Iowa~2K0.88×
17Kansas~2K0.88×
18North Dakota<1K0.87×
19Utah~2K0.86×
20West Virginia~1K0.86×
21South Dakota<1K0.86×
22Montana<1K0.85×
23Hawaii~1K0.83×
24Delaware<1K0.83×
25Nebraska~1K0.82×
26Missouri~4K0.80×
27Arkansas~2K0.78×
28Mississippi~2K0.78×
29Alabama~3K0.73×
30South Carolina~3K0.72×
31Tennessee~4K0.70×
32Indiana~4K0.70×
33Colorado~3K0.69×
34Louisiana~3K0.68×
35Wisconsin~3K0.65×
36Kentucky~2K0.65×
37Connecticut~2K0.65×
38Nevada~2K0.64×
39Oregon~2K0.63×
40Massachusetts~3K0.60×
41Minnesota~3K0.60×
42California~20K0.56×
43Washington~3K0.56×
44North Carolina~5K0.54×
45Pennsylvania~5K0.53×
46Illinois~5K0.53×
47Ohio~5K0.53×
48Arizona~3K0.53×
49New York~7K0.44×
50Texas~9K0.37×
Fig. 06

Affinity by region

Affinity by region — Lotte Mart, United States
0.37×1.00×15.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lotte Mart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lotte Mart audience
#·InterestCategoryAffinity×
01TunicFashion & Accessoires92.68×
02Carlos SainzSports35.19×
03SolidarityPolitics & Society34.51×
04Kuala LumpurTravel & Leisure32.86×
05Halloween Horror NightsMovies & TV29.83×
06TaobaoShopping25.20×
07Baby toysKids & Family23.15×
08ShawlFashion & Accessoires20.96×
09ScarfFashion & Accessoires19.91×
10Charles LeclercSports16.76×
11Alexandra DaddarioMovies & TV14.70×
12Thai cuisineFood & Beverages13.55×
13Marvel Cinematic UniverseMovies & TV13.06×
14CaffeineFood & Beverages12.83×
15MalaysiaTravel & Leisure11.48×
16Grocery storeFood & Beverages6.67×
17ExpediaTravel & Leisure6.57×
18HatFashion & Accessoires6.20×
19CookbookFood & Beverages6.09×
20TrousersFashion & Accessoires4.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lotte Mart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lotte Mart audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.57×
Luxury OrientationPREMIUM1.52×
MindfulnessBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lotte Mart audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Need for SecurityCONSERVATISM0.82×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lotte Mart's target market in United States?

Lotte Mart's target market in United States covers an estimated 283,608 people, concentrated in Florida and Virginia.

02

What is the gender split and age of Lotte Mart customers?

61.5% of the Lotte Mart audience are female, 38.5% are male, with an average age of 30.8 years.

03

Which brands do Lotte Mart fans like most?

Lotte Mart fans show strongest brand affinity for Tunic (92.68×), Halloween Horror Nights (29.83×), and Scarf (19.91×) over the country average.

04

Where do Lotte Mart fans live in United States?

Lotte Mart fans in United States are most concentrated in Florida (reach ~200K), Virginia (reach ~100K), and Maryland (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lotte Mart fans also like?

Beyond Lotte Mart itself, the audience over-indexes on Halloween Horror Nights (29.83×), Scarf (19.91×), Kuala Lumpur (32.86×), and Baby toys (23.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lotte Mart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lotte Mart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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