Rascasse Audience Intelligence

Grocery store Audience in Indonesia

A data profile of the people who buy, follow and care about Grocery store in Indonesia — modelled from more than twelve digital signal sources. Grocery store has an estimated audience of 4,605,705 people in Indonesia.

#11among Touchpoint in Indonesia
#34in Food & Beverages

The average Grocery store fan in Indonesia is 33.8 years old, balanced, and lives primarily in Bali.

The audience is concentrated in Bali, West Java, Jakarta.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Grocery store profile in Indonesia.

Audience size
4.6M
in Indonesia
Gender
54.8%♀
45.2% male
Age
33.8
average years
Country rank
#379
Touchpoint in Indonesia
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grocery store fans

54.8% are female, 45.2% are male, average age 33.8.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Grocery store audience in Indonesia
MetricValue
Female54.8%
Male45.2%
Average age33.8
Estimated audience size4,605,705
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Grocery store audience in Indonesia
Age bracketShare%
16-1923%
20-2935%
30-3921%
40-4913%
50+8%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Grocery store audience comes from Indonesia.

Worldwide audience distribution share by country for Grocery store
CountryShare
China21.5%
United States16.2%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grocery store audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Grocery store fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~600K6.27×
02West Nusa Tenggara~90K1.64×
03Riau Islands~60K1.19×
04Jakarta~400K1.09×
05Southeast Sulawesi~40K1.01×
06North Kalimantan~10K1.01×
07West Kalimantan~70K1.00×
08East Nusa Tenggara~50K0.98×
09South Kalimantan~60K0.93×
10North Sulawesi~50K0.93×
11Papua (province)~30K0.93×
12Bangka-Belitung Islands~20K0.93×
13Gorontalo (disambiguation)(2)~20K0.93×
14Central Kalimantan~30K0.92×
15West Papua~10K0.90×
16Banten~200K0.87×
17West Sulawesi~20K0.86×
18Maluku~20K0.85×
19South Sumatra~90K0.84×
20East Kalimantan~60K0.84×
21Central Sulawesi~40K0.84×
22Special Region of Yogyakarta~60K0.83×
23Riau~90K0.82×
24North Maluku~10K0.81×
25East Java~400K0.80×
26Lampung~70K0.79×
27Aceh~50K0.79×
28Jambi~40K0.79×
29Bengkulu~30K0.76×
30West Sumatra~60K0.73×
31North Sumatra~200K0.72×
32South Sulawesi~100K0.72×
33Central Java~300K0.70×
34West Java~500K0.65×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Indonesia

See Grocery store audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Grocery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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