Rascasse Audience Intelligence

Grocery store Audience in Colombia

A data profile of the people who buy, follow and care about Grocery store in Colombia — modelled from more than twelve digital signal sources. Grocery store has an estimated audience of 2,131,150 people in Colombia.

#23among Touchpoint in Colombia
#65in Food & Beverages

Grocery store has an estimated audience of 2,131,150 people in Colombia. 58.1% are female, 41.9% are male, average age 37.4.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Grocery store profile in Colombia.

Audience size
2.1M
in Colombia
Gender
58.1%
41.9% male
Age
37.4
average years
Country rank
#775
Touchpoint in Colombia
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grocery store fans

58.1% are female, 41.9% are male, average age 37.4.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Grocery store audience in Colombia
MetricValue
Female58.1%
Male41.9%
Average age37.4
Estimated audience size2,131,150
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Grocery store audience in Colombia
Age bracketShare%
16-1923%
20-2924%
30-3919%
40-4917%
50+18%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Grocery store audience comes from Colombia.

Worldwide audience distribution share by country for Grocery store
CountryShare
China21.5%
United States16.2%
Japan5.7%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Grocery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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