A data profile of the people who buy, follow and care about Resort in Poland — modelled from more than twelve digital signal sources. Resort has an estimated audience of 2,864,504 people in Poland.
Resort has an estimated audience of 2,864,504 people in Poland. 63.1% are female, 36.9% are male, average age 42.7. Top brand affinities: Ryanair, Conference and resort hotels, Spas, Kitchen, Travel website.
Top brand affinities include Ryanair, Conference and resort hotels, Spas, with strongest over-indexing on Ryanair (2.18× the country average).
Demographically, the Resort audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Travelling, Quality Awareness.
The typical Resort fan in Poland is more female, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
The key figures that characterise the Resort profile in Poland.
63.1% are female, 36.9% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 42.7 |
| Estimated audience size | 2,864,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Resort audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conference and resort hotels | Travel & Leisure | 4.97× | ||
| 02 | Mineral water | Food & Beverages | 4.22× | ||
| 03 | Trivago | Travel & Leisure | 3.10× | ||
| 04 | Day spa | Beauty & Wellness | 2.85× | ||
| 05 | TripAdvisor | Travel & Leisure | 2.54× | ||
| 06 | Travel website | Travel & Leisure | 2.52× | ||
| 07 | Waxing | Beauty & Wellness | 2.51× | ||
| 08 | Kitchenware | Home & Garden | 2.39× | ||
| 09 | Skyscanner | Travel & Leisure | 2.34× | ||
| 10 | Ski resort | Travel & Leisure | 2.23× | ||
| 11 | Ryanair | Travel & Leisure | 2.18× | ||
| 12 | Business class | Travel & Leisure | 1.80× | ||
| 13 | Kitchen | Home & Garden | 1.76× | ||
| 14 | TUI | Travel & Leisure | 1.74× | ||
| 15 | Airbnb | Travel & Leisure | 1.72× | ||
| 16 | Kindergarten | Kids & Family | 1.63× | ||
| 17 | Lingerie | Fashion & Accessoires | 1.62× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.60× | ||
| 19 | Spas | Beauty & Wellness | 1.58× | ||
| 20 | Deal of the day | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.92× | |
| Quality Awareness | PREMIUM | 1.48× | |
| Indulgence | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Mindfulness | BALANCE | 0.99× | |
| Creativity | OPEN | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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