A data profile of the people who buy, follow and care about Resort in Indonesia — modelled from more than twelve digital signal sources. Resort has an estimated audience of 3,054,435 people in Indonesia.
Resort has an estimated audience of 3,054,435 people in Indonesia. 50.2% are female, 49.8% are male, average age 35.3. Top brand affinities: Business class, Traveloka, Bedroom furniture, First class travel, Lottery.
Top brand affinities include Business class, Traveloka, Bedroom furniture, with strongest over-indexing on Business class (2.13× the country average).
Demographically, the Resort audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Resort fan in Indonesia is balanced, around 35.3 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.
The key figures that characterise the Resort profile in Indonesia.
50.2% are female, 49.8% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 35.3 |
| Estimated audience size | 3,054,435 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Resort audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boutique hotel | Travel & Leisure | 3.73× | ||
| 02 | Bedroom furniture | Home & Garden | 2.81× | ||
| 03 | First class travel | Travel & Leisure | 2.29× | ||
| 04 | Lottery | Games | 2.25× | ||
| 05 | Innovation | Business & Career | 2.20× | ||
| 06 | Business class | Travel & Leisure | 2.13× | ||
| 07 | Family car | Cars & Mobility | 2.12× | ||
| 08 | Mobile payment | Business & Career | 1.99× | ||
| 09 | Scholarship | Kids & Family | 1.84× | ||
| 10 | Traveloka | Travel & Leisure | 1.82× | ||
| 11 | City car | Cars & Mobility | 1.82× | ||
| 12 | Kitchenware | Home & Garden | 1.80× | ||
| 13 | Garuda Indonesia | Travel & Leisure | 1.77× | ||
| 14 | Modern architecture | Arts & Culture | 1.76× | ||
| 15 | Astro (Malaysian satellite television) | Movies & TV | 1.75× | ||
| 16 | Retail banking | Business & Career | 1.74× | ||
| 17 | Department store | Shopping | 1.60× | ||
| 18 | FamilyMart | Shopping | 1.58× | ||
| 19 | Allkpop | Music & Radio | 1.56× | ||
| 20 | Hypermarket | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.21× | |
| Design Affinity | PREMIUM | 1.81× | |
| Luxury Orientation | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Mindfulness | BALANCE | 0.68× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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