A data profile of the people who buy, follow and care about Resort in Australia — modelled from more than twelve digital signal sources. Resort has an estimated audience of 5,274,177 people in Australia.
Resort has an estimated audience of 5,274,177 people in Australia. 60.9% are female, 39.1% are male, average age 45.8. Top brand affinities: Real property, Aldi, Singapore Airlines, Expedia, Refrigerator.
Top brand affinities include Real property, Aldi, Singapore Airlines, with strongest over-indexing on Real property (2.46× the country average).
Demographically, the Resort audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Resort fan in Australia is more female, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Resort profile in Australia.
60.9% are female, 39.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 45.8 |
| Estimated audience size | 5,274,177 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Resort audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Expedia | Travel & Leisure | 2.69× | ||
| 02 | Real property | Home & Garden | 2.46× | ||
| 03 | Trivago | Travel & Leisure | 2.11× | ||
| 04 | Boutique hotel | Travel & Leisure | 2.10× | ||
| 05 | World Heritage Site | Politics & Society | 2.07× | ||
| 06 | Day spa | Beauty & Wellness | 1.94× | ||
| 07 | Skyscanner | Travel & Leisure | 1.79× | ||
| 08 | Snorkeling | Sports | 1.78× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.76× | ||
| 10 | Microwave oven | Home & Garden | 1.75× | ||
| 11 | Emirates | Travel & Leisure | 1.74× | ||
| 12 | Cappuccino | Food & Beverages | 1.73× | ||
| 13 | Singapore Airlines | Travel & Leisure | 1.71× | ||
| 14 | Ecotourism | Business & Career | 1.71× | ||
| 15 | Booking.com | Travel & Leisure | 1.68× | ||
| 16 | Aldi | Shopping | 1.53× | ||
| 17 | First class travel | Travel & Leisure | 1.53× | ||
| 18 | Airline | Travel & Leisure | 1.52× | ||
| 19 | Refrigerator | Home & Garden | 1.51× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.50× | |
| Design Affinity | PREMIUM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Social Media Usage | JOY | 0.88× | |
| Pet Ownership | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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