A data profile of the people who buy, follow and care about Resort in Switzerland — modelled from more than twelve digital signal sources. Resort has an estimated audience of 1,571,905 people in Switzerland.
Resort has an estimated audience of 1,571,905 people in Switzerland. 56.8% are female, 43.2% are male, average age 44.7. Top brand affinities: Real property, Hornbach, Spas, Mobile phones, Travel website.
Top brand affinities include Real property, Hornbach, Spas, with strongest over-indexing on Real property (2.98× the country average).
Demographically, the Resort audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Resort fan in Switzerland is more female, around 44.7 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Resort profile in Switzerland.
56.8% are female, 43.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 44.7 |
| Estimated audience size | 1,571,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Resort audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.98× | ||
| 02 | Summer vacation | Travel & Leisure | 2.81× | ||
| 03 | Travel website | Travel & Leisure | 2.73× | ||
| 04 | Hornbach | Shopping | 2.11× | ||
| 05 | TripAdvisor | Travel & Leisure | 2.05× | ||
| 06 | Spas | Beauty & Wellness | 2.04× | ||
| 07 | First class travel | Travel & Leisure | 2.01× | ||
| 08 | Charity and causes | Business & Career | 1.91× | ||
| 09 | Lodging | Travel & Leisure | 1.87× | ||
| 10 | Lingerie | Fashion & Accessoires | 1.80× | ||
| 11 | Electronics | Technology & Electronics | 1.76× | ||
| 12 | Festival | Music & Radio | 1.75× | ||
| 13 | Wikipedia | Internet & Social Media | 1.70× | ||
| 14 | Transfermarkt | Sports | 1.70× | ||
| 15 | Swimming pool | Sports | 1.69× | ||
| 16 | Mobile game | Games | 1.68× | ||
| 17 | Electronic funds transfer | Business & Career | 1.66× | ||
| 18 | Zara | Shopping | 1.65× | ||
| 19 | Mobile phones | Technology & Electronics | 1.55× | ||
| 20 | Flower | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.72× | |
| Community Orientation | OPEN | 1.60× | |
| Travelling | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.88× | |
| DIY Mentality | THRILL | 0.89× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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