A data profile of the people who buy, follow and care about Resort in Malaysia — modelled from more than twelve digital signal sources. Resort has an estimated audience of 2,422,810 people in Malaysia.
The average Resort fan in Malaysia is 40.0 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Conference and resort hotels, Real property, with strongest over-indexing on Politics (1.66× the country average).
Demographically, the Resort audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Resort fan in Malaysia is balanced, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Politics.
The key figures that characterise the Resort profile in Malaysia.
52.3% are female, 47.7% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 40.0 |
| Estimated audience size | 2,422,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Resort audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
Where the Resort audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~900K | 1.38× | |
| 02 | Kuala Lumpur | ~600K | 1.33× | |
| 03 | Johor | ~400K | 1.25× | |
| 04 | Kelantan | ~100K | 1.24× | |
| 05 | Terengganu | ~100K | 1.19× | |
| 06 | Sabah | ~300K | 1.14× | |
| 07 | Pahang | ~100K | 1.12× | |
| 08 | Malacca | ~100K | 1.08× | |
| 09 | Penang | ~200K | 1.02× | |
| 10 | Kedah | ~100K | 0.93× | |
| 11 | Perak | ~200K | 0.91× | |
| 12 | Labuan | ~20K | 0.89× | |
| 13 | Negeri Sembilan | ~100K | 0.87× | |
| 14 | Putrajaya | ~10K | 0.86× | |
| 15 | Sarawak | ~200K | 0.85× | |
| 16 | Perlis | ~30K | 0.84× |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conference and resort hotels | Travel & Leisure | 4.02× | ||
| 02 | Seaside resort | Travel & Leisure | 3.22× | ||
| 03 | Expedia | Travel & Leisure | 3.15× | ||
| 04 | HVAC | Home & Garden | 2.26× | ||
| 05 | High-net-worth individual | Business & Career | 2.24× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.14× | ||
| 07 | Property finder | Home & Garden | 1.95× | ||
| 08 | Snorkeling | Sports | 1.93× | ||
| 09 | Staycation | Home & Garden | 1.88× | ||
| 10 | TripAdvisor | Travel & Leisure | 1.77× | ||
| 11 | Cruises | Travel & Leisure | 1.76× | ||
| 12 | Mobile home | Cars & Mobility | 1.70× | ||
| 13 | Mountains | Travel & Leisure | 1.70× | ||
| 14 | Real property | Home & Garden | 1.69× | ||
| 15 | First-time home buyer grant | Home & Garden | 1.69× | ||
| 16 | Politics | Politics & Society | 1.66× | ||
| 17 | Innovation | Business & Career | 1.64× | ||
| 18 | Starter home | Home & Garden | 1.62× | ||
| 19 | Business class | Travel & Leisure | 1.55× | ||
| 20 | Ecotourism | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.37× | |
| Travelling | THRILL | 1.35× | |
| Sustainability | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Social Media Usage | JOY | 0.82× | |
| Creativity | OPEN | 0.83× |
Resort has an estimated audience of 2,422,810 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
52.3% of Resort fans are female, 47.7% are male, with an average age of 40.0 years.
Resort fans show strongest brand affinity for Politics (1.66×), Conference and resort hotels (4.02×), and Real property (1.69×) over the country average.
Resort fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~600K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Resort itself, the audience over-indexes on Conference and resort hotels (4.02×), Real property (1.69×), Property finder (1.95×), and Cruises (1.76×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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