A data profile of the people who buy, follow and care about Resort in Colombia — modelled from more than twelve digital signal sources. Resort has an estimated audience of 4,093,002 people in Colombia.
Resort has an estimated audience of 4,093,002 people in Colombia. 57.1% are female, 42.9% are male, average age 37.6. Top brand affinities: Mineral water, Airbnb, Rail transport, First class travel, Kitchenware.
Top brand affinities include Mineral water, Airbnb, Rail transport, with strongest over-indexing on Mineral water (6.45× the country average).
Demographically, the Resort audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Resort fan in Colombia is more female, around 37.6 years old, with strong Travelling tendencies and a notable affinity for Mineral water.
The key figures that characterise the Resort profile in Colombia.
57.1% are female, 42.9% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 37.6 |
| Estimated audience size | 4,093,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Resort audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cathay Pacific | Travel & Leisure | 7.35× | ||
| 02 | Mineral water | Food & Beverages | 6.45× | ||
| 03 | Hyatt | Travel & Leisure | 5.51× | ||
| 04 | Snorkeling | Sports | 2.69× | ||
| 05 | Boutique hotel | Travel & Leisure | 2.57× | ||
| 06 | Travel insurance | Travel & Leisure | 2.29× | ||
| 07 | Sun tanning | Beauty & Wellness | 2.25× | ||
| 08 | Skyscanner | Travel & Leisure | 2.06× | ||
| 09 | American Airlines | Travel & Leisure | 2.05× | ||
| 10 | Business class | Travel & Leisure | 1.88× | ||
| 11 | Trivago | Travel & Leisure | 1.82× | ||
| 12 | Bedroom furniture | Home & Garden | 1.81× | ||
| 13 | Rail transport | Travel & Leisure | 1.79× | ||
| 14 | First class travel | Travel & Leisure | 1.75× | ||
| 15 | Airbnb | Travel & Leisure | 1.69× | ||
| 16 | Kitchenware | Home & Garden | 1.69× | ||
| 17 | Sugar substitute | Food & Beverages | 1.67× | ||
| 18 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 19 | Flea market | Home & Garden | 1.54× | ||
| 20 | Hair removal | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.93× | |
| Design Affinity | PREMIUM | 1.84× | |
| Career Orientation | POWER | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.61× | |
| Social Media Usage | JOY | 0.67× | |
| Need for Security | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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