A data profile of the people who buy, follow and care about Resort in United Arab Emirates — modelled from more than twelve digital signal sources. Resort has an estimated audience of 2,695,699 people in United Arab Emirates.
The average Resort fan in United Arab Emirates is 37.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Mineral water, Ferrari World, Non-alcoholic beverage, with strongest over-indexing on Mineral water (2.14× the country average).
Demographically, the Resort audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Resort fan in United Arab Emirates is more male, around 37.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Mineral water.
The key figures that characterise the Resort profile in United Arab Emirates.
31.3% are female, 68.7% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 37.1 |
| Estimated audience size | 2,695,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 33% | |
| 30-39 | 32% | |
| 40-49 | 18% | |
| 50+ | 8% |
of the worldwide Resort audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
Where the Resort audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~1.5M | 1.18× | |
| 02 | Dubai | ~2M | 1.04× | |
| 03 | Emirate of Sharjah | ~600K | 1.02× | |
| 04 | Fujairah | ~70K | 1.01× | |
| 05 | Ras Al Khaimah | ~100K | 0.91× | |
| 06 | Emirate of Ajman | ~200K | 0.90× |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.14× | ||
| 02 | Novotel | Travel & Leisure | 1.96× | ||
| 03 | Hyatt | Travel & Leisure | 1.86× | ||
| 04 | LC Waikiki | Fashion & Accessoires | 1.82× | ||
| 05 | Bodrum | Travel & Leisure | 1.78× | ||
| 06 | Fairmont Hotels and Resorts | Travel & Leisure | 1.77× | ||
| 07 | Snorkeling | Sports | 1.75× | ||
| 08 | Radisson Hotels | Travel & Leisure | 1.75× | ||
| 09 | Ryder Cup | Sports | 1.69× | ||
| 10 | Single-family detached home | Home & Garden | 1.66× | ||
| 11 | Boutique hotel | Travel & Leisure | 1.62× | ||
| 12 | Air France | Travel & Leisure | 1.58× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 14 | Star Cinema | Movies & TV | 1.54× | ||
| 15 | Oysho | Fashion & Accessoires | 1.54× | ||
| 16 | Scuba diving | Travel & Leisure | 1.53× | ||
| 17 | Hilton Hotels & Resorts | Travel & Leisure | 1.53× | ||
| 18 | Minimalism | Home & Garden | 1.53× | ||
| 19 | Sauna | Home & Garden | 1.52× | ||
| 20 | Ferrari World | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Indulgence | JOY | 1.35× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| DIY Mentality | THRILL | 0.82× | |
| Price Sensitivity | PREMIUM | 0.82× |
Resort has an estimated audience of 2,695,699 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
31.3% of Resort fans are female, 68.7% are male, with an average age of 37.1 years.
Resort fans show strongest brand affinity for Mineral water (2.14×), Ferrari World (1.51×), and Non-alcoholic beverage (1.55×) over the country average.
Resort fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Resort itself, the audience over-indexes on Ferrari World (1.51×), Non-alcoholic beverage (1.55×), Star Cinema (1.54×), and Snorkeling (1.75×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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