Sauna Audience in United States

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Sauna has an estimated audience of 6,711,877 people in United States. 58.3% are female, 41.7% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Steam room, Interval training, Healthy habits, Mobile phones, Food.

The average Sauna fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Steam room, Interval training, Healthy habits, with strongest over-indexing on Steam room (39.89× the country average). Demographically, the Sauna audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sauna fans

Demographic split for Sauna audience in United States
MetricValue
Female58.3%
Male41.7%
Average age42.6
Estimated audience size6,711,877

Audience persona

The typical Sauna fan in United States is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Steam room.

Top regions in United States

Top regions ranked by reach for Sauna in United States
RegionReachAffinity
California881,7361.19×
Texas529,4170.92×
New York515,5181.37×
Florida399,3540.88×
Illinois239,6711.07×
Washington226,8261.68×
Pennsylvania210,2830.93×
Georgia199,8910.97×
Michigan191,6511.09×
Ohio187,4810.91×
New Jersey182,7571.07×
North Carolina180,4450.89×
Massachusetts158,2791.2×
Minnesota146,9181.53×
Colorado145,3071.37×
Virginia144,3140.88×
Oregon130,0401.69×
Tennessee122,5670.91×
Wisconsin105,6061.05×
Indiana103,6040.84×
Arizona102,7020.75×
Maryland91,2190.79×
Missouri84,3090.78×
Utah81,2951.35×
South Carolina80,2730.79×
Kentucky64,0430.76×
Connecticut62,8610.93×
Nevada60,6590.93×
Alabama55,3490.59×
Louisiana53,6470.62×
Oklahoma52,9370.71×
Iowa50,9940.92×
Kansas41,0220.78×
Idaho38,4301.14×
Arkansas37,3900.68×
Maine33,4421.39×
Mississippi31,4170.57×
Hawaii29,1351.01×
New Hampshire29,1141.1×
Nebraska27,9150.83×
New Mexico24,3420.72×
Washington, District of Columbia22,3181.11×
Montana22,1571.19×
West Virginia20,1940.65×
Rhode Island20,1080.94×
Vermont19,1831.63×
Alaska16,0391.12×
South Dakota15,3590.99×
North Dakota15,2221.1×
Delaware12,6580.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sauna audience
BrandAffinityCategory
Steam room39.89×Home & Garden
Interval training16.84×Sports
Healthy habits4.56×Health
Mobile phones2.04×Technology & Electronics
Food1.65×Food & Beverages
Mortgage calculator4.38×Home & Garden
United States1.78×Travel & Leisure
Friendship2.25×Kids & Family
Movies1.51×Movies & TV
Sales promotion2.1×Shopping
Culture1.76×Literature
Business1.61×Business & Career
Personal finance1.69×Business & Career
Women's clothing2.18×Fashion & Accessoires
Child1.81×Kids & Family
Pickleball6.87×Sports
Home construction3.07×Home & Garden
Google Docs2.47×Internet & Social Media
Mobile app1.85×Technology & Electronics
Menards2.96×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sauna audience
TraitClusterScore
Quality AwarenessPREMIUM1.68
Design AffinityPREMIUM1.44
ExtroversionTHRILL1.41
IndulgenceJOY1.37
Sports ActivityPOWER1.34
MindfulnessBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Sauna
CountryShare
Japan24.5%
United States8.8%
Germany6.9%

See Sauna audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sauna have in United States?

Sauna has an estimated audience of 6,711,877 people in United States, concentrated in California and Texas.

What is the gender split and age of Sauna fans?

58.3% of Sauna fans are female, 41.7% are male, with an average age of 42.6 years.

Which brands do Sauna fans like most?

Sauna fans show strongest brand affinity for Steam room (39.89×), Interval training (16.84×), and Healthy habits (4.56×) over the country average.

Where do Sauna fans live in United States?

Sauna fans in United States are most concentrated in California (reach 881,736), Texas (reach 529,417), and New York (reach 515,518). These three regions account for the largest share of the active audience.

What other brands do Sauna fans also like?

Beyond Sauna itself, the audience over-indexes on Interval training (16.84×), Healthy habits (4.56×), Mobile phones (2.04×), and Food (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sauna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.