Steam room Audience in United States

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Steam room has an estimated audience of 791,948 people in United States. 77.9% are female, 22.1% are male, average age 42.8. Top regions: California, New York, Florida. Top brand affinities: Alaska, Stamp collecting, Nationality, Liberace, Free University of Berlin.

The average Steam room fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Alaska, Stamp collecting, Nationality, with strongest over-indexing on Alaska (2.17× the country average). Demographically, the Steam room audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Steam room fans

Demographic split for Steam room audience in United States
MetricValue
Female77.9%
Male22.1%
Average age42.8
Estimated audience size791,948

Audience persona

The typical Steam room fan in United States is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Steam room in United States
RegionReachAffinity
California123,9731.42×
New York77,3781.75×
Florida66,8461.25×
Texas63,0250.93×
Illinois37,1191.41×
Georgia23,5600.97×
New Jersey23,4831.17×
Pennsylvania23,1620.87×
Ohio22,5820.93×
Massachusetts22,0101.41×
Michigan21,9281.06×
North Carolina21,1870.89×
Washington21,1061.33×
Colorado20,7951.67×
Arizona18,6391.15×
Virginia17,9550.93×
Tennessee14,2160.89×
Minnesota12,5771.11×
Indiana12,3120.85×
Oregon11,7561.29×
Maryland11,7190.86×
Missouri11,2270.88×
Wisconsin10,9240.92×
South Carolina10,4210.87×
Utah9,9871.41×
Nevada9,8651.29×
Alabama8,0250.73×
Louisiana7,7360.76×
Connecticut7,7030.97×
Oklahoma6,8760.78×
Kentucky6,3190.64×
Iowa6,1460.94×
Mississippi4,7170.72×
Arkansas4,6560.71×
Kansas4,5960.74×
New Mexico4,4101.11×
Idaho3,7160.94×
Nebraska3,7000.93×
Hawaii3,2820.96×
Montana3,0111.37×
New Hampshire2,9230.94×
Washington, District of Columbia2,9161.23×
Rhode Island2,4790.98×
West Virginia2,0340.55×
Maine1,9270.68×
Alaska1,8131.07×
South Dakota1,4120.77×
Delaware1,3260.61×
North Dakota1,2660.78×
Vermont1,1170.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steam room audience
BrandAffinityCategory
Alaska2.17×Travel & Leisure
Stamp collecting5.83×Home & Garden
Nationality1.79×Politics & Society
Liberace6.74×Music & Radio
Free University of Berlin22.02×Business & Career
Fairy godmother5.49×Literature
Mothercare2.34×Kids & Family
Bank account1.66×Business & Career
Historic site2.83×Arts & Culture
JDSU1.93×Business & Career
Meals on Wheels3.43×Food & Beverages
Nurse education1.79×Kids & Family
Goop2.83×Internet & Social Media
Nebraska Cornhuskers football1.85×Sports
Public speaking2×Politics & Society
Governor of Michigan3.73×Politics & Society
Kingdom of Judah3.39×Politics & Society
Jesse Plemons1.53×Movies & TV
JDM Cars3.54×Cars & Mobility
Jeep Wagoneer2.51×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steam room audience
TraitClusterScore
Quality AwarenessPREMIUM2.25
Design AffinityPREMIUM1.77
IndulgenceJOY1.76
Urban LifestyleOPEN1.68
TravellingTHRILL1.65
Family OrientationCONSERVATISM1.6

Worldwide distribution

Worldwide audience distribution share by country for Steam room
CountryShare
United States35.3%
United Kingdom15.9%
Taiwan9.1%

See Steam room audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Steam room have in United States?

Steam room has an estimated audience of 791,948 people in United States, concentrated in California and New York.

What is the gender split and age of Steam room fans?

77.9% of Steam room fans are female, 22.1% are male, with an average age of 42.8 years.

Which brands do Steam room fans like most?

Steam room fans show strongest brand affinity for Alaska (2.17×), Stamp collecting (5.83×), and Nationality (1.79×) over the country average.

Where do Steam room fans live in United States?

Steam room fans in United States are most concentrated in California (reach 123,973), New York (reach 77,378), and Florida (reach 66,846). These three regions account for the largest share of the active audience.

What other brands do Steam room fans also like?

Beyond Steam room itself, the audience over-indexes on Stamp collecting (5.83×), Nationality (1.79×), Liberace (6.74×), and Free University of Berlin (22.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steam room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.