Rascasse Audience Intelligence

Steam room Audience in United States

A data profile of the people who buy, follow and care about Steam room in United States — modelled from more than twelve digital signal sources. Steam room has an estimated audience of 791,948 people in United States.

#9564among Topic in United States#1245in Home & Garden

The average Steam room fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Sauna, Mineral water, QVC, with strongest over-indexing on Sauna (39.89× the country average).

Demographically, the Steam room audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steam room fan in United States is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Sauna.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steam room profile in United States.

Audience size
792K
in United States
Gender
77.9%♀
22.1% male
Age
42.8
average years
Country rank
#27656
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steam room fans

77.9% are female, 22.1% are male, average age 42.8.

Fig. 02

Gender split

77.9%
Female
22.1%
Male
Demographic split for Steam room audience in United States
MetricValue
Female77.9%
Male22.1%
Average age42.8
Estimated audience size791,948
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Steam room audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3923%
40-4929%
50+22%
Fig. 04

Worldwide distribution

35.3%

of the worldwide Steam room audience comes from United States.

Worldwide audience distribution share by country for Steam room
CountryShare
United States35.3%
United Kingdom15.9%
Taiwan9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steam room audience in United States is strongest.

Fig. 05

Top regions by affinity

Steam room fans by region: top regions in United States
#RegionReachAffinity×
01New York~70K1.62×
02Colorado~20K1.54×
03California~100K1.37×
04Massachusetts~20K1.32×
05Utah~9K1.30×
06Illinois~30K1.27×
07Washington~20K1.26×
08Montana~3K1.25×
09Florida~70K1.23×
10Nevada~9K1.23×
11Oregon~10K1.21×
12Washington, District of Columbia~3K1.18×
13Arizona~20K1.13×
14New Jersey~20K1.09×
15New Mexico~4K1.09×
16Tennessee~20K1.05×
17Minnesota~10K1.05×
18Alaska~2K1.05×
19Michigan~20K1.00×
20Hawaii~3K1.00×
21New Hampshire~3K1.00×
22Connecticut~8K0.98×
23Rhode Island~2K0.98×
24Ohio~20K0.97×
25Idaho~4K0.97×
26South Dakota~2K0.97×
27Nebraska~4K0.95×
28North Dakota~2K0.95×
29Vermont~1K0.95×
30Georgia~20K0.94×
31Iowa~6K0.93×
32Maryland~10K0.91×
33Texas~60K0.90×
34Virginia~20K0.90×
35Wisconsin~10K0.90×
36North Carolina~20K0.89×
37South Carolina~10K0.87×
38Mississippi~6K0.87×
39Maine~2K0.87×
40Kansas~5K0.86×
41Pennsylvania~20K0.85×
42Indiana~10K0.85×
43Oklahoma~7K0.85×
44Missouri~10K0.84×
45Delaware~2K0.84×
46Louisiana~8K0.81×
47Arkansas~5K0.81×
48West Virginia~3K0.80×
49Alabama~9K0.79×
50Kentucky~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Steam room, United States
0.79×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steam room audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steam room audience
#·InterestCategoryAffinity×
01SaunaHome & Garden39.89×
02Mineral waterFood & Beverages10.00×
03Single-family detached homeHome & Garden7.07×
04Terraced houseHome & Garden6.15×
05QVCMovies & TV5.59×
06First class travelTravel & Leisure4.57×
07Home automationTechnology & Electronics4.22×
08Weather forecastingHome & Garden3.94×
09Sustainable energyHome & Garden3.78×
10FedExBusiness & Career3.71×
11Renewable energyBusiness & Career3.71×
12Microwave ovenHome & Garden3.52×
13Discount storesShopping3.45×
14Mortgage loansBusiness & Career3.28×
15MassageHealth2.85×
16Shopping mallsShopping2.76×
17AirbnbTravel & Leisure2.57×
18PinterestInternet & Social Media2.04×
19Organic foodFood & Beverages2.00×
20FurnitureHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steam room audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steam room audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.73×
Convenience OrientationPREMIUM2.23×
Family OrientationCONSERVATISM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steam room audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Healthy LifestyleBALANCE0.88×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steam room have in United States?

Steam room has an estimated audience of 791,948 people in United States, concentrated in California and New York.

02

What is the gender split and age of Steam room fans?

77.9% of Steam room fans are female, 22.1% are male, with an average age of 42.8 years.

03

Which brands do Steam room fans like most?

Steam room fans show strongest brand affinity for Sauna (39.89×), Mineral water (10×), and QVC (5.59×) over the country average.

04

Where do Steam room fans live in United States?

Steam room fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Steam room fans also like?

Beyond Steam room itself, the audience over-indexes on Mineral water (10×), QVC (5.59×), Mortgage loans (3.28×), and FedEx (3.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Steam room audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steam room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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