Steam room Audience in United States

Steam room has an estimated audience of 791,948 people in United States. 77.9% are female, 22.1% are male, average age 42.8. Top regions: California, New York, Florida. Top brand affinities: Sauna, Livemusic, Capital One, Google Maps, Indeed.com.

The average Steam room fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Sauna, Livemusic, Capital One, with strongest over-indexing on Sauna (22.02× the country average). Demographically, the Steam room audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Steam room fans

Demographic split for Steam room audience in United States
MetricValue
Female77.9%
Male22.1%
Average age42.8
Estimated audience size791,948

Audience persona

The typical Steam room fan in United States is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Sauna.

Top regions in United States

Top regions ranked by reach for Steam room in United States
RegionReachAffinity
California123,9731.42×
New York77,3781.75×
Florida66,8461.25×
Texas63,0250.93×
Illinois37,1191.41×
Georgia23,5600.97×
New Jersey23,4831.17×
Pennsylvania23,1620.87×
Ohio22,5820.93×
Massachusetts22,0101.41×
Michigan21,9281.06×
North Carolina21,1870.89×
Washington21,1061.33×
Colorado20,7951.67×
Arizona18,6391.15×
Virginia17,9550.93×
Tennessee14,2160.89×
Minnesota12,5771.11×
Indiana12,3120.85×
Oregon11,7561.29×
Maryland11,7190.86×
Missouri11,2270.88×
Wisconsin10,9240.92×
South Carolina10,4210.87×
Utah9,9871.41×
Nevada9,8651.29×
Alabama8,0250.73×
Louisiana7,7360.76×
Connecticut7,7030.97×
Oklahoma6,8760.78×
Kentucky6,3190.64×
Iowa6,1460.94×
Mississippi4,7170.72×
Arkansas4,6560.71×
Kansas4,5960.74×
New Mexico4,4101.11×
Idaho3,7160.94×
Nebraska3,7000.93×
Hawaii3,2820.96×
Montana3,0111.37×
New Hampshire2,9230.94×
Washington, District of Columbia2,9161.23×
Rhode Island2,4790.98×
West Virginia2,0340.55×
Maine1,9270.68×
Alaska1,8131.07×
South Dakota1,4120.77×
Delaware1,3260.61×
North Dakota1,2660.78×
Vermont1,1170.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steam room audience
BrandAffinityCategory
Sauna22.02×Home & Garden
Livemusic6.25×Music & Radio
Capital One3.64×Business & Career
Google Maps3.46×Internet & Social Media
Indeed.com3.47×Business & Career
Mineral water6.84×Food & Beverages
Property finder3.96×Home & Garden
MSN2.36×News
Google News3.49×News
Hobby Lobby2.24×Home & Garden
Financial Times10.74×News
Staples (Canada)2.94×Business & Career
Enterprise Rent-A-Car3.4×Cars & Mobility
Waxing4.03×Beauty & Wellness
AccuWeather3.45×Home & Garden
CarGurus3.02×Cars & Mobility
Kendra Scott5.42×Fashion & Accessoires
Planet Fitness2.04×Sports
Diane Keaton3.15×Movies & TV
Take-out2.31×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steam room audience
TraitClusterScore
Quality AwarenessPREMIUM2.25
Design AffinityPREMIUM1.77
IndulgenceJOY1.76
Urban LifestyleOPEN1.68
TravellingTHRILL1.65
Family OrientationCONSERVATISM1.6

Worldwide distribution

Worldwide audience distribution share by country for Steam room
CountryShare
United States35.3%
United Kingdom15.9%
Taiwan9.1%

See Steam room audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Steam room have in United States?

Steam room has an estimated audience of 791,948 people in United States, concentrated in California and New York.

What is the gender split and age of Steam room fans?

77.9% of Steam room fans are female, 22.1% are male, with an average age of 42.8 years.

Which brands do Steam room fans like most?

Steam room fans show strongest brand affinity for Sauna (22.02×), Livemusic (6.25×), and Capital One (3.64×) over the country average.

Where do Steam room fans live in United States?

Steam room fans in United States are most concentrated in California (reach 123,973), New York (reach 77,378), and Florida (reach 66,846). These three regions account for the largest share of the active audience.

What other brands do Steam room fans also like?

Beyond Steam room itself, the audience over-indexes on Livemusic (6.25×), Capital One (3.64×), Google Maps (3.46×), and Indeed.com (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steam room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.