A data profile of the people who buy, follow and care about All-news radio in Poland — modelled from more than twelve digital signal sources. All-news radio has an estimated audience of 1,339,449 people in Poland.
All-news radio has an estimated audience of 1,339,449 people in Poland. 55.7% are female, 44.3% are male, average age 47.6. Top brand affinities: Weather, Email, Onet.pl, Current events, Auchan.
Top brand affinities include Weather, Email, Onet.pl, with strongest over-indexing on Weather (10.14× the country average).
Demographically, the All-news radio audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Need for Security, Spirituality.
The typical All-news radio fan in Poland is more female, around 47.6 years old, with strong Need for Security tendencies and a notable affinity for Weather.
The key figures that characterise the All-news radio profile in Poland.
55.7% are female, 44.3% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 47.6 |
| Estimated audience size | 1,339,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 9% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide All-news radio audience comes from Poland.
| Country | Share |
|---|---|
| United States | 36.5% |
| India | 8.3% |
| United Kingdom | 7.5% |
The strongest cross-interests of the All-news radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weather | Home & Garden | 10.14× | ||
| 02 | Arnold Schwarzenegger | Movies & TV | 3.69× | ||
| 03 | Max Verstappen | Sports | 3.12× | ||
| 04 | Technology & Electronics | 2.51× | |||
| 05 | Quiz | Games | 2.29× | ||
| 06 | Viral video | Internet & Social Media | 2.26× | ||
| 07 | M jak miłość | Movies & TV | 2.06× | ||
| 08 | Radio ZET | Music & Radio | 2.05× | ||
| 09 | Manchester United F.C. | Sports | 1.85× | ||
| 10 | Onet.pl | News | 1.80× | ||
| 11 | Current events | Arts & Culture | 1.79× | ||
| 12 | Cyfrowy Polsat | Movies & TV | 1.73× | ||
| 13 | Polsat | Movies & TV | 1.70× | ||
| 14 | Catering | Food & Beverages | 1.70× | ||
| 15 | Financial services | Business & Career | 1.64× | ||
| 16 | Auchan | Shopping | 1.58× | ||
| 17 | MBank | Business & Career | 1.57× | ||
| 18 | Lech Poznań | Sports | 1.52× | ||
| 19 | Gazeta Wyborcza | News | 1.52× | ||
| 20 | Celebrity | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.31× | |
| Spirituality | BALANCE | 1.29× | |
| Career Orientation | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.77× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for All-news radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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