A data profile of the people who buy, follow and care about All-news radio in Australia — modelled from more than twelve digital signal sources. All-news radio has an estimated audience of 3,235,684 people in Australia.
All-news radio has an estimated audience of 3,235,684 people in Australia. 54.5% are female, 45.5% are male, average age 43.6. Top brand affinities: Wikipedia, ABC, John Williams, Aldi, Local news.
Top brand affinities include Wikipedia, ABC, John Williams, with strongest over-indexing on Wikipedia (4.5× the country average).
Demographically, the All-news radio audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical All-news radio fan in Australia is balanced, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the All-news radio profile in Australia.
54.5% are female, 45.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.6 |
| Estimated audience size | 3,235,684 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide All-news radio audience comes from Australia.
| Country | Share |
|---|---|
| United States | 36.5% |
| India | 8.3% |
| United Kingdom | 7.5% |
The strongest cross-interests of the All-news radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Williams | Music & Radio | 7.11× | ||
| 02 | Wikipedia | Internet & Social Media | 4.50× | ||
| 03 | ABC | Movies & TV | 4.10× | ||
| 04 | MSN | News | 2.44× | ||
| 05 | Hypermarket | Shopping | 2.40× | ||
| 06 | Local news | News | 2.16× | ||
| 07 | Microwave oven | Home & Garden | 2.03× | ||
| 08 | Internet celebrity | Internet & Social Media | 2.02× | ||
| 09 | Public security | Politics & Society | 2.00× | ||
| 10 | Apple TV | Movies & TV | 1.99× | ||
| 11 | Crossword | Games | 1.91× | ||
| 12 | Virtual reality | Technology & Electronics | 1.88× | ||
| 13 | Innovation | Business & Career | 1.77× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.69× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 1.64× | ||
| 16 | Online newspaper | News | 1.60× | ||
| 17 | Real property | Home & Garden | 1.57× | ||
| 18 | Anthropology | Business & Career | 1.56× | ||
| 19 | Pay television | Movies & TV | 1.56× | ||
| 20 | Aldi | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.60× | |
| Individualism | JOY | 1.34× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.77× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for All-news radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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