A data profile of the people who buy, follow and care about Communication in Poland — modelled from more than twelve digital signal sources. Communication has an estimated audience of 3,909,590 people in Poland.
Communication has an estimated audience of 3,909,590 people in Poland. 53.7% are female, 46.3% are male, average age 42.7. Top brand affinities: Weather, Current events, Email, Happiness, Love & Sex.
Top brand affinities include Weather, Current events, Email, with strongest over-indexing on Weather (4.21× the country average).
Demographically, the Communication audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Communication fan in Poland is balanced, around 42.7 years old, with strong Spirituality tendencies and a notable affinity for Weather.
The key figures that characterise the Communication profile in Poland.
53.7% are female, 46.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.7 |
| Estimated audience size | 3,909,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Communication audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weather | Home & Garden | 4.21× | ||
| 02 | Valentine's Day | Kids & Family | 4.00× | ||
| 03 | Love & Sex | Kids & Family | 2.89× | ||
| 04 | First-time buyer | Shopping | 2.21× | ||
| 05 | Viral video | Internet & Social Media | 2.04× | ||
| 06 | Charity and causes | Business & Career | 1.70× | ||
| 07 | Fiction books | Literature | 1.67× | ||
| 08 | Technology & Electronics | 1.66× | |||
| 09 | Musical theatre | Movies & TV | 1.65× | ||
| 10 | First-person shooter games | Games | 1.63× | ||
| 11 | Science fiction movies | Movies & TV | 1.62× | ||
| 12 | Happiness | Health | 1.61× | ||
| 13 | Financial services | Business & Career | 1.61× | ||
| 14 | BNP Paribas | Business & Career | 1.60× | ||
| 15 | Current events | Arts & Culture | 1.58× | ||
| 16 | Wikipedia | Internet & Social Media | 1.57× | ||
| 17 | CAC 40 | Business & Career | 1.55× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | Electronics | Technology & Electronics | 1.50× | ||
| 20 | Radio ZET | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.29× | |
| Community Orientation | OPEN | 1.28× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.90× | |
| Luxury Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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