A data profile of the people who buy, follow and care about Communication in Austria — modelled from more than twelve digital signal sources. Communication has an estimated audience of 1,622,993 people in Austria.
The average Communication fan in Austria is 41.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Billa (supermarket), Kronen Zeitung, Politics, with strongest over-indexing on Billa (supermarket) (1.61× the country average).
Demographically, the Communication audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Communication fan in Austria is more female, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Communication profile in Austria.
55.3% are female, 44.7% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 41.3 |
| Estimated audience size | 1,622,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Communication audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
Where the Communication audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.14× | |
| 02 | Vorarlberg | ~60K | 1.10× | |
| 03 | Styria | ~200K | 1.04× | |
| 04 | Carinthia (state) | ~90K | 1.03× | |
| 05 | Lower Austria | ~200K | 1.02× | |
| 06 | Salzburg | ~100K | 0.94× | |
| 07 | Vienna | ~300K | 0.93× | |
| 08 | Burgenland | ~40K | 0.92× | |
| 09 | Tyrol | ~100K | 0.91× |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job interview | Business & Career | 3.40× | ||
| 02 | Politics | Politics & Society | 2.35× | ||
| 03 | Blues music | Music & Radio | 1.92× | ||
| 04 | Hobby | Home & Garden | 1.90× | ||
| 05 | Science fiction movies | Movies & TV | 1.89× | ||
| 06 | First-person shooter games | Games | 1.89× | ||
| 07 | Bicycle | Cars & Mobility | 1.88× | ||
| 08 | Gambling | Games | 1.85× | ||
| 09 | Internet & Social Media | 1.79× | |||
| 10 | Toys | Games | 1.76× | ||
| 11 | Psychology | Business & Career | 1.70× | ||
| 12 | Wikipedia | Internet & Social Media | 1.62× | ||
| 13 | Electronics | Technology & Electronics | 1.62× | ||
| 14 | Billa (supermarket) | Shopping | 1.61× | ||
| 15 | Hair products | Beauty & Wellness | 1.57× | ||
| 16 | Desserts | Food & Beverages | 1.56× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.55× | ||
| 18 | Hornbach | Shopping | 1.54× | ||
| 19 | Innovation | Business & Career | 1.53× | ||
| 20 | Kronen Zeitung | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.58× | |
| Early Adopter Mentality | POWER | 1.32× | |
| Spirituality | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| DIY Mentality | THRILL | 0.94× |
Communication has an estimated audience of 1,622,993 people in Austria, concentrated in Vienna and Upper Austria.
55.3% of Communication fans are female, 44.7% are male, with an average age of 41.3 years.
Communication fans show strongest brand affinity for Billa (supermarket) (1.61×), Kronen Zeitung (1.5×), and Politics (2.35×) over the country average.
Communication fans in Austria are most concentrated in Vienna (reach ~300K), Upper Austria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Communication itself, the audience over-indexes on Kronen Zeitung (1.5×), Politics (2.35×), WhatsApp (1.79×), and Job interview (3.4×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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