A data profile of the people who buy, follow and care about Communication in Portugal — modelled from more than twelve digital signal sources. Communication has an estimated audience of 3,029,160 people in Portugal.
The average Communication fan in Portugal is 44.4 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Fnac, Charity and causes, Newspapers, with strongest over-indexing on Fnac (1.5× the country average).
Demographically, the Communication audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Communication fan in Portugal is balanced, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Fnac.
The key figures that characterise the Communication profile in Portugal.
53.0% are female, 47.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 44.4 |
| Estimated audience size | 3,029,160 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Communication audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
Where the Communication audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.80× | |
| 02 | Porto District | ~900K | 1.31× | |
| 03 | Santarém District | ~200K | 1.31× | |
| 04 | Setúbal District | ~400K | 1.16× | |
| 05 | Aveiro District | ~200K | 1.10× | |
| 06 | Braga District | ~300K | 1.08× | |
| 07 | Coimbra District | ~200K | 1.08× | |
| 08 | Faro District | ~200K | 1.03× | |
| 09 | Leiria District | ~200K | 1.02× | |
| 10 | Bragança District | ~30K | 1.00× | |
| 11 | Viseu District | ~100K | 0.99× | |
| 12 | Portalegre District | ~30K | 0.99× | |
| 13 | Beja District | ~50K | 0.98× | |
| 14 | Guarda District | ~40K | 0.98× | |
| 15 | Castelo Branco District | ~60K | 0.97× | |
| 16 | Évora District | ~50K | 0.97× | |
| 17 | Vila Real District | ~50K | 0.96× | |
| 18 | Madeira | ~80K | 0.95× | |
| 19 | Viana do Castelo District | ~70K | 0.95× | |
| 20 | Azores | ~80K | 0.94× |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sonic the Hedgehog (series) | Games | 2.05× | ||
| 02 | Web application | Technology & Electronics | 1.72× | ||
| 03 | Nokia | Technology & Electronics | 1.72× | ||
| 04 | Resident Evil | Games | 1.59× | ||
| 05 | Rio Ave F.C. | Sports | 1.58× | ||
| 06 | Boavista F.C. | Sports | 1.58× | ||
| 07 | Apple Store | Shopping | 1.58× | ||
| 08 | Moreirense F.C. | Sports | 1.58× | ||
| 09 | Garmin | Technology & Electronics | 1.56× | ||
| 10 | EDreams | Travel & Leisure | 1.54× | ||
| 11 | Romance novels | Literature | 1.54× | ||
| 12 | Postmodernism | Arts & Culture | 1.54× | ||
| 13 | FIFA Club World Cup | Sports | 1.54× | ||
| 14 | S.C. Braga | Sports | 1.53× | ||
| 15 | Europcar | Cars & Mobility | 1.53× | ||
| 16 | Blender | Home & Garden | 1.52× | ||
| 17 | Newspapers | Literature | 1.51× | ||
| 18 | Thermal insulation | Home & Garden | 1.51× | ||
| 19 | Fnac | Shopping | 1.50× | ||
| 20 | Charity and causes | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Pet Ownership | JOY | 1.23× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.94× | |
| Creativity | OPEN | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Communication has an estimated audience of 3,029,160 people in Portugal, concentrated in Lisbon District and Porto District.
53.0% of Communication fans are female, 47.0% are male, with an average age of 44.4 years.
Communication fans show strongest brand affinity for Fnac (1.5×), Charity and causes (1.5×), and Newspapers (1.51×) over the country average.
Communication fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~900K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Communication itself, the audience over-indexes on Charity and causes (1.5×), Newspapers (1.51×), EDreams (1.54×), and Romance novels (1.54×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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