A data profile of the people who buy, follow and care about Communication in Belgium — modelled from more than twelve digital signal sources. Communication has an estimated audience of 2,460,884 people in Belgium.
Communication has an estimated audience of 2,460,884 people in Belgium. 55.4% are female, 44.6% are male, average age 43.5. Top brand affinities: Online newspaper, Crossword, Radio, Child development, Social media marketing.
Top brand affinities include Online newspaper, Crossword, Radio, with strongest over-indexing on Online newspaper (1.58× the country average).
Demographically, the Communication audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Communication fan in Belgium is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Communication profile in Belgium.
55.4% are female, 44.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 43.5 |
| Estimated audience size | 2,460,884 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Communication audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossword | Games | 2.48× | ||
| 02 | National security | Politics & Society | 1.70× | ||
| 03 | Activism | Politics & Society | 1.69× | ||
| 04 | Political science | Business & Career | 1.69× | ||
| 05 | Entry-level job | Business & Career | 1.67× | ||
| 06 | Diary | Kids & Family | 1.66× | ||
| 07 | Job fair | Business & Career | 1.64× | ||
| 08 | Fiberglass | Technology & Electronics | 1.63× | ||
| 09 | Child development | Business & Career | 1.61× | ||
| 10 | Sales management | Business & Career | 1.61× | ||
| 11 | Social change | Politics & Society | 1.60× | ||
| 12 | Online newspaper | News | 1.58× | ||
| 13 | Social media marketing | Business & Career | 1.58× | ||
| 14 | Information security | Business & Career | 1.56× | ||
| 15 | Creative Commons | Technology & Electronics | 1.53× | ||
| 16 | Employment website | Business & Career | 1.53× | ||
| 17 | Radio | Technology & Electronics | 1.51× | ||
| 18 | Freelancer | Business & Career | 1.51× | ||
| 19 | Videotelephony | Technology & Electronics | 1.51× | ||
| 20 | Fandom | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Individualism | JOY | 1.41× | |
| Career Orientation | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Sustainability | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.