A data profile of the people who buy, follow and care about Communication in Switzerland — modelled from more than twelve digital signal sources. Communication has an estimated audience of 1,728,037 people in Switzerland.
Communication has an estimated audience of 1,728,037 people in Switzerland. 53.2% are female, 46.8% are male, average age 43.3. Top brand affinities: Coop, Transfermarkt, Hornbach, Swiss International Air Lines, Mobile phones.
Top brand affinities include Coop, Transfermarkt, Hornbach, with strongest over-indexing on Coop (1.68× the country average).
Demographically, the Communication audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Communication fan in Switzerland is balanced, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Communication profile in Switzerland.
53.2% are female, 46.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 43.3 |
| Estimated audience size | 1,728,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Communication audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transfermarkt | Sports | 3.68× | ||
| 02 | Real property | Home & Garden | 2.21× | ||
| 03 | Hornbach | Shopping | 2.15× | ||
| 04 | High-definition television | Technology & Electronics | 2.11× | ||
| 05 | Charity and causes | Business & Career | 2.08× | ||
| 06 | Wikipedia | Internet & Social Media | 2.06× | ||
| 07 | Electronics | Technology & Electronics | 1.97× | ||
| 08 | Festival | Music & Radio | 1.94× | ||
| 09 | Mobile game | Games | 1.81× | ||
| 10 | Mobile phones | Technology & Electronics | 1.78× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.71× | ||
| 12 | Swiss International Air Lines | Travel & Leisure | 1.69× | ||
| 13 | Coop | Food & Beverages | 1.68× | ||
| 14 | Education | Business & Career | 1.68× | ||
| 15 | Bars | Travel & Leisure | 1.68× | ||
| 16 | Spas | Beauty & Wellness | 1.63× | ||
| 17 | Current events | Arts & Culture | 1.61× | ||
| 18 | Higher education | Business & Career | 1.60× | ||
| 19 | Conforama | Home & Garden | 1.59× | ||
| 20 | Social media | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.68× | |
| Spirituality | BALANCE | 1.47× | |
| Career Orientation | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.90× | |
| DIY Mentality | THRILL | 0.91× | |
| Individualism | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.