A data profile of the people who buy, follow and care about Communication in Indonesia — modelled from more than twelve digital signal sources. Communication has an estimated audience of 5,143,748 people in Indonesia.
Communication has an estimated audience of 5,143,748 people in Indonesia. 36.7% are female, 63.3% are male, average age 36.0. Top brand affinities: Telegram, Online chat, High-definition television, Radio, Viu (streaming media).
Top brand affinities include Telegram, Online chat, High-definition television, with strongest over-indexing on Telegram (2.64× the country average).
Demographically, the Communication audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Spirituality, Sustainability.
The typical Communication fan in Indonesia is more male, around 36.0 years old, with strong Spirituality tendencies and a notable affinity for Telegram.
The key figures that characterise the Communication profile in Indonesia.
36.7% are female, 63.3% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 36.0 |
| Estimated audience size | 5,143,748 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Communication audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.64× | ||
| 02 | Online chat | Technology & Electronics | 2.18× | ||
| 03 | Radio | Technology & Electronics | 2.00× | ||
| 04 | Michael Jackson | Music & Radio | 1.98× | ||
| 05 | Subscription business model | Shopping | 1.94× | ||
| 06 | Rugby union | Sports | 1.87× | ||
| 07 | Reggaeton | Music & Radio | 1.84× | ||
| 08 | Investment management | Business & Career | 1.82× | ||
| 09 | Self-employment | Business & Career | 1.78× | ||
| 10 | Breakfast television | Movies & TV | 1.74× | ||
| 11 | romantic comedies | Movies & TV | 1.67× | ||
| 12 | Casual game | Games | 1.63× | ||
| 13 | Online newspaper | News | 1.62× | ||
| 14 | Linux | Technology & Electronics | 1.57× | ||
| 15 | Buddhism | Health | 1.57× | ||
| 16 | NASDAQ | Business & Career | 1.57× | ||
| 17 | High-definition television | Technology & Electronics | 1.56× | ||
| 18 | Viu (streaming media) | Movies & TV | 1.55× | ||
| 19 | Stock exchange | Business & Career | 1.54× | ||
| 20 | FIFA (video game series) | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.35× | |
| Sustainability | BALANCE | 1.26× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Mindfulness | BALANCE | 0.82× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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