A data profile of the people who buy, follow and care about Communication in Finland — modelled from more than twelve digital signal sources. Communication has an estimated audience of 688,230 people in Finland.
Communication has an estimated audience of 688,230 people in Finland. 67.6% are female, 32.4% are male, average age 42.6. Top brand affinities: Google, Finnair, Helsinki, WhatsApp, LinkedIn.
Top brand affinities include Google, Finnair, Helsinki, with strongest over-indexing on Google (1.79× the country average).
Demographically, the Communication audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Communication fan in Finland is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Communication profile in Finland.
67.6% are female, 32.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 42.6 |
| Estimated audience size | 688,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Communication audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Instant messaging | Internet & Social Media | 2.19× | ||
| 02 | Celebrity | Movies & TV | 2.12× | ||
| 03 | Wikipedia | Internet & Social Media | 2.11× | ||
| 04 | Fiction books | Literature | 2.07× | ||
| 05 | Hair products | Beauty & Wellness | 1.88× | ||
| 06 | Valtteri Bottas | Sports | 1.87× | ||
| 07 | Internet & Social Media | 1.86× | |||
| 08 | Video games | Games | 1.81× | ||
| 09 | Meat | Food & Beverages | 1.81× | ||
| 10 | Dogs | Pets & Animals | 1.80× | ||
| 11 | Current events | Arts & Culture | 1.80× | ||
| 12 | Internet & Social Media | 1.79× | |||
| 13 | Helsinki | Travel & Leisure | 1.77× | ||
| 14 | Happiness | Health | 1.77× | ||
| 15 | Internet & Social Media | 1.76× | |||
| 16 | Finnair | Travel & Leisure | 1.70× | ||
| 17 | Stockmann | Shopping | 1.61× | ||
| 18 | Mobile phones | Technology & Electronics | 1.61× | ||
| 19 | Kitchen | Home & Garden | 1.61× | ||
| 20 | Shoes | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.64× | |
| Career Orientation | POWER | 1.55× | |
| Community Orientation | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.84× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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