A data profile of the people who buy, follow and care about Communication in Sweden — modelled from more than twelve digital signal sources. Communication has an estimated audience of 1,881,880 people in Sweden.
Communication has an estimated audience of 1,881,880 people in Sweden. 65.4% are female, 34.6% are male, average age 44.9. Top brand affinities: Hemnet, Biltema, KappAhl, Google, Elgiganten.
Top brand affinities include Hemnet, Biltema, KappAhl, with strongest over-indexing on Hemnet (1.81× the country average).
Demographically, the Communication audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Communication fan in Sweden is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Communication profile in Sweden.
65.4% are female, 34.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 44.9 |
| Estimated audience size | 1,881,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Communication audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KappAhl | Fashion & Accessoires | 2.52× | ||
| 02 | Crochet | Home & Garden | 2.44× | ||
| 03 | Fiction books | Literature | 2.35× | ||
| 04 | Celebrity | Movies & TV | 2.15× | ||
| 05 | Internet & Social Media | 2.03× | |||
| 06 | Happiness | Health | 2.01× | ||
| 07 | Dogs | Pets & Animals | 1.98× | ||
| 08 | Current events | Arts & Culture | 1.95× | ||
| 09 | Hair products | Beauty & Wellness | 1.94× | ||
| 10 | Lindex | Fashion & Accessoires | 1.93× | ||
| 11 | Hemnet | Home & Garden | 1.81× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.81× | ||
| 13 | Video games | Games | 1.79× | ||
| 14 | Mobile phones | Technology & Electronics | 1.67× | ||
| 15 | Shoes | Fashion & Accessoires | 1.62× | ||
| 16 | Biltema | Business & Career | 1.59× | ||
| 17 | Elgiganten | Shopping | 1.59× | ||
| 18 | Movies | Movies & TV | 1.54× | ||
| 19 | Games | Games | 1.53× | ||
| 20 | Kitchen | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.80× | |
| Career Orientation | POWER | 1.58× | |
| Extroversion | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.90× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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