A data profile of the people who buy, follow and care about Communication in Norway — modelled from more than twelve digital signal sources. Communication has an estimated audience of 939,054 people in Norway.
Communication has an estimated audience of 939,054 people in Norway. 55.6% are female, 44.4% are male, average age 44.2. Top brand affinities: Biltema, Google, KappAhl, Personal finance, Current events.
Top brand affinities include Biltema, Google, KappAhl, with strongest over-indexing on Biltema (1.78× the country average).
Demographically, the Communication audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Communication fan in Norway is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Communication profile in Norway.
55.6% are female, 44.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 44.2 |
| Estimated audience size | 939,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Communication audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KappAhl | Fashion & Accessoires | 2.47× | ||
| 02 | Viral video | Internet & Social Media | 2.28× | ||
| 03 | Instant messaging | Internet & Social Media | 2.13× | ||
| 04 | First-person shooter games | Games | 2.12× | ||
| 05 | Fiction books | Literature | 1.98× | ||
| 06 | Current events | Arts & Culture | 1.86× | ||
| 07 | Celebrity | Movies & TV | 1.84× | ||
| 08 | Electronics | Technology & Electronics | 1.83× | ||
| 09 | Biltema | Business & Career | 1.78× | ||
| 10 | Happiness | Health | 1.78× | ||
| 11 | Internet & Social Media | 1.75× | |||
| 12 | Hair products | Beauty & Wellness | 1.75× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.74× | ||
| 14 | Video games | Games | 1.69× | ||
| 15 | Dogs | Pets & Animals | 1.66× | ||
| 16 | Higher education | Business & Career | 1.61× | ||
| 17 | Personal finance | Business & Career | 1.59× | ||
| 18 | Flower | Home & Garden | 1.59× | ||
| 19 | Mobile phones | Technology & Electronics | 1.52× | ||
| 20 | Hobby | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.60× | |
| Career Orientation | POWER | 1.58× | |
| Early Adopter Mentality | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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