A data profile of the people who buy, follow and care about Communication in Ireland — modelled from more than twelve digital signal sources. Communication has an estimated audience of 1,143,102 people in Ireland.
Communication has an estimated audience of 1,143,102 people in Ireland. 56.9% are female, 43.1% are male, average age 42.5. Top brand affinities: Psychology, Anthropology, Crossword, Apprenticeship, Self-esteem.
Top brand affinities include Psychology, Anthropology, Crossword, with strongest over-indexing on Psychology (1.5× the country average).
Demographically, the Communication audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Communication fan in Ireland is more female, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Psychology.
The key figures that characterise the Communication profile in Ireland.
56.9% are female, 43.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 42.5 |
| Estimated audience size | 1,143,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Communication audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Translation | Business & Career | 1.98× | ||
| 02 | Coursera | Business & Career | 1.85× | ||
| 03 | Crossword | Games | 1.80× | ||
| 04 | Anthropology | Business & Career | 1.73× | ||
| 05 | Hugh Jackman | Movies & TV | 1.73× | ||
| 06 | Bill Gates | Business & Career | 1.68× | ||
| 07 | Turmeric | Food & Beverages | 1.64× | ||
| 08 | Library | Literature | 1.62× | ||
| 09 | Criminal Minds | Movies & TV | 1.61× | ||
| 10 | Mark Zuckerberg | Business & Career | 1.60× | ||
| 11 | Magnesium | Health | 1.59× | ||
| 12 | Apprenticeship | Business & Career | 1.58× | ||
| 13 | United Nations | Politics & Society | 1.57× | ||
| 14 | Self-esteem | Health | 1.55× | ||
| 15 | Singapore | Travel & Leisure | 1.55× | ||
| 16 | New Zealand | Travel & Leisure | 1.52× | ||
| 17 | Dream | Health | 1.52× | ||
| 18 | Apple cider vinegar | Food & Beverages | 1.51× | ||
| 19 | Psychology | Business & Career | 1.50× | ||
| 20 | Simon Cowell | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.21× | |
| Mindfulness | BALANCE | 1.20× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Creativity | OPEN | 0.88× | |
| Price Sensitivity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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