A data profile of the people who buy, follow and care about Communication in Australia — modelled from more than twelve digital signal sources. Communication has an estimated audience of 6,407,830 people in Australia.
Communication has an estimated audience of 6,407,830 people in Australia. 55.1% are female, 44.9% are male, average age 42.8. Top brand affinities: Wikipedia, Crossword, Project management, Rhetoric, Jake Gyllenhaal.
Top brand affinities include Wikipedia, Crossword, Project management, with strongest over-indexing on Wikipedia (1.79× the country average).
Demographically, the Communication audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Communication fan in Australia is more female, around 42.8 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Communication profile in Australia.
55.1% are female, 44.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 42.8 |
| Estimated audience size | 6,407,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Communication audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James McAvoy | Movies & TV | 2.57× | ||
| 02 | Edward Norton | Movies & TV | 2.09× | ||
| 03 | Italo disco | Music & Radio | 1.95× | ||
| 04 | Ralph Fiennes | Movies & TV | 1.94× | ||
| 05 | Joseph Gordon-Levitt | Movies & TV | 1.92× | ||
| 06 | Rebel Wilson | Movies & TV | 1.89× | ||
| 07 | Mads Mikkelsen | Movies & TV | 1.87× | ||
| 08 | Coursera | Business & Career | 1.82× | ||
| 09 | Sharon Stone | Movies & TV | 1.80× | ||
| 10 | Wikipedia | Internet & Social Media | 1.79× | ||
| 11 | Mark Zuckerberg | Business & Career | 1.76× | ||
| 12 | Jude Law | Movies & TV | 1.76× | ||
| 13 | Jake Gyllenhaal | Movies & TV | 1.68× | ||
| 14 | John Williams | Music & Radio | 1.58× | ||
| 15 | New Testament | Politics & Society | 1.55× | ||
| 16 | Infographic | News | 1.54× | ||
| 17 | Crossword | Games | 1.53× | ||
| 18 | Rhetoric | Politics & Society | 1.53× | ||
| 19 | Individualism | Politics & Society | 1.52× | ||
| 20 | Project management | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.19× | |
| Spirituality | BALANCE | 1.16× | |
| Career Orientation | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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