A data profile of the people who buy, follow and care about Communication in Malaysia — modelled from more than twelve digital signal sources. Communication has an estimated audience of 4,215,356 people in Malaysia.
The average Communication fan in Malaysia is 37.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Energy, Documentary movies, Horror movies, with strongest over-indexing on Energy (1.72× the country average).
Demographically, the Communication audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Communication fan in Malaysia is balanced, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Energy.
The key figures that characterise the Communication profile in Malaysia.
48.4% are female, 51.6% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 37.6 |
| Estimated audience size | 4,215,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Communication audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
Where the Communication audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~1M | 1.30× | |
| 02 | Selangor | ~1.5M | 1.29× | |
| 03 | Penang | ~300K | 1.20× | |
| 04 | Negeri Sembilan | ~200K | 1.18× | |
| 05 | Sarawak | ~400K | 1.13× | |
| 06 | Johor | ~600K | 1.10× | |
| 07 | Perak | ~400K | 1.10× | |
| 08 | Kedah | ~300K | 1.08× | |
| 09 | Sabah | ~400K | 1.04× | |
| 10 | Malacca | ~200K | 1.03× | |
| 11 | Pahang | ~200K | 0.96× | |
| 12 | Terengganu | ~200K | 0.92× | |
| 13 | Labuan | ~30K | 0.91× | |
| 14 | Perlis | ~50K | 0.89× | |
| 15 | Putrajaya | ~20K | 0.85× | |
| 16 | Kelantan | ~200K | 0.84× |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Las Vegas | Travel & Leisure | 2.28× | ||
| 02 | Judaism | Politics & Society | 2.28× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.04× | ||
| 04 | Mediterranean Sea | Travel & Leisure | 2.03× | ||
| 05 | Rail transport | Travel & Leisure | 2.01× | ||
| 06 | CNN | Movies & TV | 1.97× | ||
| 07 | 4K resolution | Technology & Electronics | 1.84× | ||
| 08 | NASDAQ | Business & Career | 1.81× | ||
| 09 | Documentary movies | Movies & TV | 1.79× | ||
| 10 | Online gambling | Games | 1.79× | ||
| 11 | Internet service provider | Technology & Electronics | 1.75× | ||
| 12 | Energy | Home & Garden | 1.72× | ||
| 13 | Internet celebrity | Internet & Social Media | 1.70× | ||
| 14 | Horror movies | Movies & TV | 1.64× | ||
| 15 | Musical theatre | Movies & TV | 1.64× | ||
| 16 | United Nations | Politics & Society | 1.61× | ||
| 17 | Blood vessel | Health | 1.60× | ||
| 18 | Politics | Politics & Society | 1.59× | ||
| 19 | Breaking news | Movies & TV | 1.53× | ||
| 20 | Social science | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.29× | |
| Career Orientation | POWER | 1.15× | |
| Patriotism | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.78× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| Individualism | JOY | 0.86× |
Communication has an estimated audience of 4,215,356 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.4% of Communication fans are female, 51.6% are male, with an average age of 37.6 years.
Communication fans show strongest brand affinity for Energy (1.72×), Documentary movies (1.79×), and Horror movies (1.64×) over the country average.
Communication fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Communication itself, the audience over-indexes on Documentary movies (1.79×), Horror movies (1.64×), Politics (1.59×), and CNN (1.97×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.