A data profile of the people who buy, follow and care about Web portal in Poland — modelled from more than twelve digital signal sources. Web portal has an estimated audience of 1,817,312 people in Poland.
Web portal has an estimated audience of 1,817,312 people in Poland. 55.7% are female, 44.3% are male, average age 42.7. Top brand affinities: Weather, Email, Current events, Gazeta Wyborcza, WhatsApp.
Top brand affinities include Weather, Email, Current events, with strongest over-indexing on Weather (7.4× the country average).
Demographically, the Web portal audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Tradition, Need for Security.
The typical Web portal fan in Poland is more female, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Weather.
The key figures that characterise the Web portal profile in Poland.
55.7% are female, 44.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 42.7 |
| Estimated audience size | 1,817,312 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Web portal audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.9% |
| Brazil | 6.8% |
The strongest cross-interests of the Web portal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weather | Home & Garden | 7.40× | ||
| 02 | Viral video | Internet & Social Media | 2.46× | ||
| 03 | Diary | Kids & Family | 2.36× | ||
| 04 | Contemporary R&B | Music & Radio | 2.18× | ||
| 05 | Musical film | Movies & TV | 2.13× | ||
| 06 | Technology & Electronics | 1.98× | |||
| 07 | Musical theatre | Movies & TV | 1.91× | ||
| 08 | Current events | Arts & Culture | 1.83× | ||
| 09 | Charity and causes | Business & Career | 1.82× | ||
| 10 | Science fiction movies | Movies & TV | 1.80× | ||
| 11 | First-person shooter games | Games | 1.79× | ||
| 12 | Meat | Food & Beverages | 1.74× | ||
| 13 | Financial services | Business & Career | 1.73× | ||
| 14 | Fiction books | Literature | 1.73× | ||
| 15 | Internet & Social Media | 1.72× | |||
| 16 | Radio ZET | Music & Radio | 1.64× | ||
| 17 | M jak miłość | Movies & TV | 1.63× | ||
| 18 | Happiness | Health | 1.62× | ||
| 19 | Gazeta Wyborcza | News | 1.61× | ||
| 20 | Online games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.40× | |
| Need for Security | CONSERVATISM | 1.34× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Individualism | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Web portal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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