Fakt Audience in Germany
A data profile of the people who buy, follow and care about Fakt in Germany — modelled from more than twelve digital signal sources. Fakt has an estimated audience of 780,636 people in Germany.
The average Fakt fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include ZDF, Bertolt Brecht, Solar energy, with strongest over-indexing on ZDF (1.73× the country average).
Demographically, the Fakt audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fakt fan in Germany is more female, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for ZDF.
At a glance
The key figures that characterise the Fakt profile in Germany.
Search interest · 12-month trend
Audience demographics of Fakt
64.2% are female, 35.8% are male, average age 36.3.
Gender split
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 36.3 |
| Estimated audience size | 780,636 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Fakt audience comes from Germany.
| Country | Share |
|---|---|
| Poland | 80.8% |
| Germany | 6.0% |
| United Kingdom | 2.2% |
Geography
Where the Fakt audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~300K | 1.42× | |
| 02 | Rheinland-Pfalz | ~50K | 1.26× | |
| 03 | Brandenburg | ~30K | 1.23× | |
| 04 | Schleswig-Holstein | ~30K | 1.15× | |
| 05 | Hessen | ~70K | 1.11× | |
| 06 | Niedersachsen | ~80K | 1.07× | |
| 07 | Bremen | ~7K | 1.07× | |
| 08 | Bayern | ~100K | 1.06× | |
| 09 | Berlin | ~40K | 1.05× | |
| 10 | Hamburg | ~20K | 1.05× | |
| 11 | Saarland | ~10K | 0.99× | |
| 12 | Baden-Württemberg | ~100K | 0.96× | |
| 13 | Sachsen | ~40K | 0.93× | |
| 14 | Mecklenburg-Vorpommern | ~10K | 0.72× | |
| 15 | Sachsen-Anhalt | ~10K | 0.54× | |
| 16 | Thüringen | ~10K | 0.53× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Fakt audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bertolt Brecht | Literature | 7.64× | ||
| 02 | Dolly Parton | Music & Radio | 4.07× | ||
| 03 | Aktenzeichen XY … ungelöst | Movies & TV | 3.69× | ||
| 04 | Sandra Bullock | Movies & TV | 3.24× | ||
| 05 | Herbert Grönemeyer | Music & Radio | 2.77× | ||
| 06 | Tom Cruise | Movies & TV | 2.62× | ||
| 07 | TV game shows | Movies & TV | 2.44× | ||
| 08 | Virtual reality | Technology & Electronics | 2.31× | ||
| 09 | Solar energy | Home & Garden | 2.10× | ||
| 10 | Public transport | Cars & Mobility | 2.05× | ||
| 11 | Junge Freiheit | News | 1.90× | ||
| 12 | Postbank | Business & Career | 1.88× | ||
| 13 | Internet & Social Media | 1.81× | |||
| 14 | Online newspaper | News | 1.81× | ||
| 15 | ZDF | Movies & TV | 1.73× | ||
| 16 | Tipico | Games | 1.65× | ||
| 17 | Religion | Business & Career | 1.58× | ||
| 18 | Aral AG | Cars & Mobility | 1.58× | ||
| 19 | Sportschau | Sports | 1.56× | ||
| 20 | Used car | Cars & Mobility | 1.53× |
Personality of the Fakt audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.81× | |
| Spirituality | BALANCE | 1.76× | |
| Convenience Orientation | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.54× | |
| Pet Ownership | JOY | 0.58× | |
| Design Affinity | PREMIUM | 0.59× |
Frequently asked questions
How many fans does Fakt have in Germany?
Fakt has an estimated audience of 780,636 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fakt fans?
64.2% of Fakt fans are female, 35.8% are male, with an average age of 36.3 years.
Which brands do Fakt fans like most?
Fakt fans show strongest brand affinity for ZDF (1.73×), Bertolt Brecht (7.64×), and Solar energy (2.1×) over the country average.
Where do Fakt fans live in Germany?
Fakt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Fakt fans also like?
Beyond Fakt itself, the audience over-indexes on Bertolt Brecht (7.64×), Solar energy (2.1×), Postbank (1.88×), and Reddit (1.81×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (7,087,250)
- Focus (6,993,570)
- Der Tagesspiegel (6,888,128)
- Die Welt (5,917,769)
See Fakt audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fakt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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