Fakt Audience in Germany
Fakt has an estimated audience of 807,887 people in Germany. 64.2% are female, 35.8% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Urban Outfitters, Salman Khan, IS (Infinite Stratos), Joseph.
The average Fakt fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Urban Outfitters, Salman Khan, with strongest over-indexing on Progressive rock (1.64× the country average). Demographically, the Fakt audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Fakt fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 36.3 |
| Estimated audience size | 807,887 |
Audience persona
The typical Fakt fan in Germany is more female, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 259,185 | 1.47× |
| Bayern | 135,751 | 1.05× |
| Baden-Württemberg | 102,283 | 0.93× |
| Niedersachsen | 86,488 | 1.1× |
| Hessen | 69,747 | 1.13× |
| Rheinland-Pfalz | 53,096 | 1.31× |
| Berlin | 39,461 | 1.09× |
| Sachsen | 36,576 | 0.92× |
| Schleswig-Holstein | 35,550 | 1.23× |
| Brandenburg | 31,230 | 1.25× |
| Hamburg | 19,059 | 1.04× |
| Thüringen | 10,386 | 0.5× |
| Saarland | 9,695 | 0.98× |
| Mecklenburg-Vorpommern | 9,317 | 0.6× |
| Sachsen-Anhalt | 9,283 | 0.44× |
| Bremen | 6,585 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.64× | Music & Radio |
| Urban Outfitters | 1.66× | Shopping |
| Salman Khan | 2.57× | Movies & TV |
| IS (Infinite Stratos) | 1.64× | Literature |
| Joseph | 2.12× | Politics & Society |
| Antoine Griezmann | 1.62× | Sports |
| Diane Sawyer | 3.47× | Movies & TV |
| Yoga Journal | 2.26× | Sports |
| Peć | 1.78× | Travel & Leisure |
| International Genealogical Index | 3.05× | |
| Enfamil | 1.58× | Kids & Family |
| Cullinan Diamond | 1.69× | |
| Paul Graham (computer programmer) | 1.59× | Technology & Electronics |
| Neoconservatism | 1.51× | |
| Bendeniz | 2× | Music & Radio |
| Fist of Legend | 2.01× | Movies & TV |
| Allama Iqbal Open University | 1.71× | Business & Career |
| Thoth tarot deck | 1.95× | Politics & Society |
| Brookside | 1.76× | Movies & TV |
| Universidad EAN | 1.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.66 |
| Spirituality | BALANCE | 1.3 |
| Need for Security | CONSERVATISM | 1.21 |
| Family Orientation | CONSERVATISM | 1.09 |
| Tradition | CONSERVATISM | 1.07 |
| Convenience Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 80.5% |
| Germany | 6.2% |
| United Kingdom | 2.2% |
See Fakt audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Fakt have in Germany?
Fakt has an estimated audience of 807,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fakt fans?
64.2% of Fakt fans are female, 35.8% are male, with an average age of 36.3 years.
Which brands do Fakt fans like most?
Fakt fans show strongest brand affinity for Progressive rock (1.64×), Urban Outfitters (1.66×), and Salman Khan (2.57×) over the country average.
Where do Fakt fans live in Germany?
Fakt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 259,185), Bayern (reach 135,751), and Baden-Württemberg (reach 102,283). These three regions account for the largest share of the active audience.
What other brands do Fakt fans also like?
Beyond Fakt itself, the audience over-indexes on Urban Outfitters (1.66×), Salman Khan (2.57×), IS (Infinite Stratos) (1.64×), and Joseph (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fakt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.