A data profile of the people who buy, follow and care about Pakistan in Malaysia — modelled from more than twelve digital signal sources. Pakistan has an estimated audience of 2,856,039 people in Malaysia.
The average Pakistan fan in Malaysia is 38.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Canva, Lahore, Bonanza, with strongest over-indexing on Canva (2.3× the country average).
Demographically, the Pakistan audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pakistan fan in Malaysia is balanced, around 38.6 years old, with strong Individualism tendencies and a notable affinity for Canva.
The key figures that characterise the Pakistan profile in Malaysia.
49.8% are female, 50.2% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 38.6 |
| Estimated audience size | 2,856,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Pakistan audience comes from Malaysia.
| Country | Share |
|---|---|
| India | 15.5% |
| United States | 10.1% |
| Saudi Arabia | 6.6% |
Where the Pakistan audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~1M | 1.86× | |
| 02 | Selangor | ~1.5M | 1.63× | |
| 03 | Johor | ~600K | 1.51× | |
| 04 | Penang | ~200K | 1.19× | |
| 05 | Pahang | ~100K | 1.08× | |
| 06 | Negeri Sembilan | ~100K | 1.05× | |
| 07 | Perak | ~200K | 1.03× | |
| 08 | Sabah | ~300K | 0.96× | |
| 09 | Kedah | ~200K | 0.96× | |
| 10 | Terengganu | ~100K | 0.88× | |
| 11 | Malacca | ~90K | 0.88× | |
| 12 | Kelantan | ~100K | 0.85× | |
| 13 | Labuan | ~20K | 0.76× | |
| 14 | Putrajaya | ~10K | 0.76× | |
| 15 | Sarawak | ~200K | 0.71× | |
| 16 | Perlis | ~30K | 0.69× |
The strongest cross-interests of the Pakistan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canva | Technology & Electronics | 2.30× | ||
| 02 | Bonanza | Movies & TV | 2.05× | ||
| 03 | OUTFITTERS | Shopping | 2.04× | ||
| 04 | Anarkali Bazaar | POI | 1.95× | ||
| 05 | Lahore | Travel & Leisure | 1.86× | ||
| 06 | Maghrebi Arabic | Politics & Society | 1.82× | ||
| 07 | Faisalabad | Travel & Leisure | 1.70× | ||
| 08 | Abbottabad | Travel & Leisure | 1.67× | ||
| 09 | C.F. Pachuca | Sports | 1.67× | ||
| 10 | Mauritania | Travel & Leisure | 1.62× | ||
| 11 | Balneário Camboriú | Travel & Leisure | 1.61× | ||
| 12 | Shoaib Akhtar | Sports | 1.61× | ||
| 13 | Manama | Travel & Leisure | 1.60× | ||
| 14 | Saint Kitts and Nevis | Travel & Leisure | 1.60× | ||
| 15 | Shoaib Malik | Sports | 1.60× | ||
| 16 | Punjab National Bank | Business & Career | 1.58× | ||
| 17 | Beaconhouse School System (Pakistan) | Business & Career | 1.56× | ||
| 18 | Gulf Arabic | Travel & Leisure | 1.52× | ||
| 19 | Dera Ghazi Khan | Travel & Leisure | 1.52× | ||
| 20 | Rosario, Santa Fe | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.05× | |
| Travelling | THRILL | 1.03× | |
| Patriotism | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.51× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.78× |
Pakistan has an estimated audience of 2,856,039 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.8% of Pakistan fans are female, 50.2% are male, with an average age of 38.6 years.
Pakistan fans show strongest brand affinity for Canva (2.3×), Lahore (1.86×), and Bonanza (2.05×) over the country average.
Pakistan fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pakistan itself, the audience over-indexes on Lahore (1.86×), Bonanza (2.05×), Abbottabad (1.67×), and Gulf Arabic (1.52×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Pakistan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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