A data profile of the people who buy, follow and care about Charity and causes in Malaysia — modelled from more than twelve digital signal sources. Charity and causes has an estimated audience of 1,935,124 people in Malaysia.
The average Charity and causes fan in Malaysia is 42.5 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Charitable organization, Veterans, Altruism, with strongest over-indexing on Charitable organization (1.57× the country average).
Demographically, the Charity and causes audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Individualism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 7 regions tracked by Rascasse.
The typical Charity and causes fan in Malaysia is balanced, around 42.5 years old, with strong Individualism tendencies and a notable affinity for Charitable organization.
The key figures that characterise the Charity and causes profile in Malaysia.
48.6% are female, 51.4% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 42.5 |
| Estimated audience size | 1,935,124 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Charity and causes audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.6% |
| Italy | 4.9% |
Where the Charity and causes audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perak | ~200K | 1.05× | |
| 02 | Sabah | ~200K | 1.04× | |
| 03 | Sarawak | ~200K | 1.03× | |
| 04 | Penang | ~100K | 1.03× | |
| 05 | Johor | ~300K | 0.99× | |
| 06 | Selangor | ~500K | 0.93× | |
| 07 | Kuala Lumpur | ~300K | 0.93× |
The strongest cross-interests of the Charity and causes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Operation Kindness | Pets & Animals | 1.88× | ||
| 02 | Foreign Affairs | Politics & Society | 1.68× | ||
| 03 | Department for International Development | Politics & Society | 1.68× | ||
| 04 | Altruism | Politics & Society | 1.67× | ||
| 05 | Civil society | Politics & Society | 1.66× | ||
| 06 | Palestinian refugee | Politics & Society | 1.65× | ||
| 07 | Random act of kindness | Politics & Society | 1.63× | ||
| 08 | Pakistan Air Force Academy | Politics & Society | 1.59× | ||
| 09 | Charitable organization | Politics & Society | 1.57× | ||
| 10 | Veterans | Politics & Society | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.01× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Early Adopter Mentality | POWER | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.51× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Spirituality | BALANCE | 0.64× |
Charity and causes has an estimated audience of 1,935,124 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.6% of Charity and causes fans are female, 51.4% are male, with an average age of 42.5 years.
Charity and causes fans show strongest brand affinity for Charitable organization (1.57×), Veterans (1.57×), and Altruism (1.67×) over the country average.
Charity and causes fans in Malaysia are most concentrated in Selangor (reach ~500K), Kuala Lumpur (reach ~300K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Charity and causes itself, the audience over-indexes on Veterans (1.57×), Altruism (1.67×), Civil society (1.66×), and Foreign Affairs (1.68×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Charity and causes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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