A data profile of the people who buy, follow and care about Soul music in Indonesia — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 4,647,113 people in Indonesia.
The average Soul music fan in Indonesia is 34.5 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Alexis (singer), Goyang, Data compression, with strongest over-indexing on Alexis (singer) (1.54× the country average).
Demographically, the Soul music audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Soul music fan in Indonesia is more male, around 34.5 years old, with strong Risk Appetite tendencies and a notable affinity for Alexis (singer).
The key figures that characterise the Soul music profile in Indonesia.
41.8% are female, 58.2% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 34.5 |
| Estimated audience size | 4,647,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Soul music audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
Where the Soul music audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Kalimantan | ~20K | 1.13× | |
| 02 | Bangka-Belitung Islands | ~30K | 1.11× | |
| 03 | Bengkulu | ~40K | 1.09× | |
| 04 | West Sulawesi | ~20K | 1.08× | |
| 05 | Central Sulawesi | ~40K | 1.04× | |
| 06 | North Maluku | ~20K | 1.04× | |
| 07 | North Sulawesi | ~50K | 1.03× | |
| 08 | Central Kalimantan | ~40K | 1.03× | |
| 09 | Papua (province) | ~30K | 1.02× | |
| 10 | Maluku | ~20K | 1.02× | |
| 11 | Southeast Sulawesi | ~40K | 1.01× | |
| 12 | Gorontalo (disambiguation)(2) | ~20K | 1.01× | |
| 13 | West Papua | ~10K | 1.00× | |
| 14 | West Nusa Tenggara | ~60K | 0.99× | |
| 15 | Jambi | ~50K | 0.99× | |
| 16 | East Nusa Tenggara | ~50K | 0.99× | |
| 17 | Riau Islands | ~50K | 0.98× | |
| 18 | Bali | ~90K | 0.97× | |
| 19 | West Kalimantan | ~70K | 0.97× | |
| 20 | Aceh | ~60K | 0.97× | |
| 21 | South Kalimantan | ~60K | 0.97× | |
| 22 | West Sumatra | ~80K | 0.96× | |
| 23 | Riau | ~100K | 0.95× | |
| 24 | Lampung | ~90K | 0.95× | |
| 25 | East Kalimantan | ~70K | 0.95× | |
| 26 | South Sumatra | ~100K | 0.94× | |
| 27 | South Sulawesi | ~100K | 0.93× | |
| 28 | Special Region of Yogyakarta | ~70K | 0.93× | |
| 29 | North Sumatra | ~200K | 0.90× | |
| 30 | Banten | ~200K | 0.88× | |
| 31 | Jakarta | ~300K | 0.87× | |
| 32 | Central Java | ~400K | 0.80× | |
| 33 | East Java | ~400K | 0.77× | |
| 34 | West Java | ~500K | 0.73× |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pamela Anderson | Movies & TV | 2.18× | ||
| 02 | Sentimental ballad | Music & Radio | 2.15× | ||
| 03 | Flat panel display | Technology & Electronics | 1.84× | ||
| 04 | Angela White (athlete) | Movies & TV | 1.82× | ||
| 05 | Film series | Movies & TV | 1.75× | ||
| 06 | Barbar, Bahrain | Travel & Leisure | 1.73× | ||
| 07 | MK | Music & Radio | 1.67× | ||
| 08 | Muara, Brunei | Travel & Leisure | 1.66× | ||
| 09 | viki | Movies & TV | 1.61× | ||
| 10 | Park Min-young | Movies & TV | 1.60× | ||
| 11 | Goyang | Travel & Leisure | 1.59× | ||
| 12 | Bae Suzy | Movies & TV | 1.59× | ||
| 13 | Zaskia Sungkar | Movies & TV | 1.58× | ||
| 14 | Park Bo-gum | Movies & TV | 1.57× | ||
| 15 | Alexis (singer) | Music & Radio | 1.54× | ||
| 16 | ikon | Music & Radio | 1.54× | ||
| 17 | TOPIK | Business & Career | 1.53× | ||
| 18 | Data compression | Technology & Electronics | 1.52× | ||
| 19 | Korean Tour | POI | 1.52× | ||
| 20 | Agnes Monica | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.00× | |
| Individualism | JOY | 0.92× | |
| Need for Security | CONSERVATISM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.46× | |
| Early Adopter Mentality | POWER | 0.47× | |
| Patriotism | CONSERVATISM | 0.47× |
Soul music has an estimated audience of 4,647,113 people in Indonesia, concentrated in West Java and East Java.
41.8% of Soul music fans are female, 58.2% are male, with an average age of 34.5 years.
Soul music fans show strongest brand affinity for Alexis (singer) (1.54×), Goyang (1.59×), and Data compression (1.52×) over the country average.
Soul music fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~400K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Soul music itself, the audience over-indexes on Goyang (1.59×), Data compression (1.52×), Korean Tour (1.52×), and Park Bo-gum (1.57×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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