A data profile of the people who buy, follow and care about Soul music in Australia — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 4,303,857 people in Australia.
The average Soul music fan in Australia is 40.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Bee Gees, Barry Gibb, Andrea Bocelli, with strongest over-indexing on Bee Gees (1.76× the country average).
Demographically, the Soul music audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Soul music fan in Australia is more female, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for Bee Gees.
The key figures that characterise the Soul music profile in Australia.
57.8% are female, 42.2% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 40.3 |
| Estimated audience size | 4,303,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Soul music audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
Where the Soul music audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~40K | 1.07× | |
| 02 | Victoria | ~1.5M | 1.02× | |
| 03 | South Australia | ~300K | 0.99× | |
| 04 | Australian Capital Territory | ~90K | 0.98× | |
| 05 | Western Australia | ~500K | 0.97× | |
| 06 | New South Wales | ~1.5M | 0.96× | |
| 07 | Tasmania | ~90K | 0.96× | |
| 08 | Queensland | ~1M | 0.95× |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sam Cooke | Music & Radio | 1.87× | ||
| 02 | Barry Gibb | Music & Radio | 1.81× | ||
| 03 | Bee Gees | Music & Radio | 1.76× | ||
| 04 | Aretha Franklin | Music & Radio | 1.73× | ||
| 05 | Van Morrison | Music & Radio | 1.73× | ||
| 06 | Doris Day | Movies & TV | 1.66× | ||
| 07 | Joe Cocker | Music & Radio | 1.66× | ||
| 08 | Russell Morris | Music & Radio | 1.63× | ||
| 09 | Janis Joplin | Music & Radio | 1.60× | ||
| 10 | Jazz-funk | Music & Radio | 1.60× | ||
| 11 | John Paul Young | Music & Radio | 1.59× | ||
| 12 | Sentimental ballad | Music & Radio | 1.58× | ||
| 13 | Andrea Bocelli | Music & Radio | 1.57× | ||
| 14 | The Everly Brothers | Music & Radio | 1.55× | ||
| 15 | Eric Clapton | Music & Radio | 1.54× | ||
| 16 | Linda Ronstadt | Music & Radio | 1.53× | ||
| 17 | Keith Richards | Music & Radio | 1.52× | ||
| 18 | Paul Simon | Music & Radio | 1.52× | ||
| 19 | Skyhooks (band) | Music & Radio | 1.51× | ||
| 20 | Brian Cadd | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.06× | |
| Community Orientation | OPEN | 1.06× | |
| Family Orientation | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Patriotism | CONSERVATISM | 0.88× |
Soul music has an estimated audience of 4,303,857 people in Australia, concentrated in New South Wales and Victoria.
57.8% of Soul music fans are female, 42.2% are male, with an average age of 40.3 years.
Soul music fans show strongest brand affinity for Bee Gees (1.76×), Barry Gibb (1.81×), and Andrea Bocelli (1.57×) over the country average.
Soul music fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Soul music itself, the audience over-indexes on Barry Gibb (1.81×), Andrea Bocelli (1.57×), Eric Clapton (1.54×), and Linda Ronstadt (1.53×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.