A data profile of the people who buy, follow and care about Gospel music in Poland — modelled from more than twelve digital signal sources. Gospel music has an estimated audience of 1,649,360 people in Poland.
Gospel music has an estimated audience of 1,649,360 people in Poland. 57.9% are female, 42.1% are male, average age 39.5. Top brand affinities: Whitney Houston, Soul music, Justyna Steczkowska, Cholesterol, Zorro.
Top brand affinities include Whitney Houston, Soul music, Justyna Steczkowska, with strongest over-indexing on Whitney Houston (2.9× the country average).
Demographically, the Gospel music audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Gospel music fan in Poland is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Whitney Houston.
The key figures that characterise the Gospel music profile in Poland.
57.9% are female, 42.1% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 39.5 |
| Estimated audience size | 1,649,360 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Gospel music audience comes from Poland.
| Country | Share |
|---|---|
| United States | 27.1% |
| Brazil | 8.5% |
| Italy | 4.0% |
The strongest cross-interests of the Gospel music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whitney Houston | Music & Radio | 2.90× | ||
| 02 | Zorro | Literature | 2.69× | ||
| 03 | Radio Maryja | Music & Radio | 2.14× | ||
| 04 | Prayer | Politics & Society | 2.05× | ||
| 05 | Rosary | Politics & Society | 2.04× | ||
| 06 | Monastery | Travel & Leisure | 1.96× | ||
| 07 | Na dobre i na złe | Movies & TV | 1.82× | ||
| 08 | Michael Jackson | Music & Radio | 1.77× | ||
| 09 | Soul music | Music & Radio | 1.75× | ||
| 10 | Cholesterol | Food & Beverages | 1.69× | ||
| 11 | Harmony | Kids & Family | 1.68× | ||
| 12 | Freddie Mercury | Music & Radio | 1.64× | ||
| 13 | Pension | Business & Career | 1.64× | ||
| 14 | Kiev | Travel & Leisure | 1.62× | ||
| 15 | Vendor | Business & Career | 1.62× | ||
| 16 | TV game shows | Movies & TV | 1.56× | ||
| 17 | Livemusic | Music & Radio | 1.54× | ||
| 18 | Rose | Home & Garden | 1.53× | ||
| 19 | Plus-size clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Justyna Steczkowska | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.51× | |
| Quality Awareness | PREMIUM | 1.20× | |
| Travelling | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Individualism | JOY | 0.74× | |
| Patriotism | CONSERVATISM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Gospel music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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