A data profile of the people who buy, follow and care about Harmony in Poland — modelled from more than twelve digital signal sources. Harmony has an estimated audience of 1,408,210 people in Poland.
Harmony has an estimated audience of 1,408,210 people in Poland. 53.2% are female, 46.8% are male, average age 41.5. Top brand affinities: Shopping and fashion, Catholic Church, Baltic Sea, Love & Sex, Game consoles.
Top brand affinities include Shopping and fashion, Catholic Church, Baltic Sea, with strongest over-indexing on Shopping and fashion (4.6× the country average).
Demographically, the Harmony audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Harmony fan in Poland is balanced, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Harmony profile in Poland.
53.2% are female, 46.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 41.5 |
| Estimated audience size | 1,408,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Harmony audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Harmony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 4.60× | ||
| 02 | Love & Sex | Kids & Family | 4.60× | ||
| 03 | Whitney Houston | Music & Radio | 4.60× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 4.60× | ||
| 05 | Modern Talking | Music & Radio | 4.60× | ||
| 06 | Top Gun | Movies & TV | 4.60× | ||
| 07 | Valentine's Day | Kids & Family | 4.60× | ||
| 08 | Rod Stewart | Music & Radio | 4.60× | ||
| 09 | New Testament | Politics & Society | 4.60× | ||
| 10 | Mamma Mia! | Movies & TV | 4.60× | ||
| 11 | Catholic Church | Politics & Society | 3.95× | ||
| 12 | Baltic Sea | Travel & Leisure | 3.90× | ||
| 13 | Business Insider | Business & Career | 3.11× | ||
| 14 | Orsay | Shopping | 2.97× | ||
| 15 | Game consoles | Technology & Electronics | 2.91× | ||
| 16 | Newsletter | Technology & Electronics | 2.55× | ||
| 17 | Dentistry | Business & Career | 2.20× | ||
| 18 | Volunteer fire department | Health | 2.17× | ||
| 19 | Religion | Business & Career | 1.61× | ||
| 20 | Music download | Technology & Electronics | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.45× | |
| Tradition | CONSERVATISM | 1.67× | |
| Individualism | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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