A data profile of the people who buy, follow and care about Harmony in Colombia — modelled from more than twelve digital signal sources. Harmony has an estimated audience of 2,836,954 people in Colombia.
Harmony has an estimated audience of 2,836,954 people in Colombia. 51.0% are female, 49.0% are male, average age 35.8. Top brand affinities: Non-alcoholic beverage, Rail transport, Virtual reality, Herbalism, Crystal Palace F.C..
Top brand affinities include Non-alcoholic beverage, Rail transport, Virtual reality, with strongest over-indexing on Non-alcoholic beverage (2.02× the country average).
Demographically, the Harmony audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Harmony fan in Colombia is balanced, around 35.8 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Harmony profile in Colombia.
51.0% are female, 49.0% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 35.8 |
| Estimated audience size | 2,836,954 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Harmony audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Harmony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Endangered species | Pets & Animals | 2.13× | ||
| 02 | Crystal Palace F.C. | Sports | 2.11× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.02× | ||
| 04 | NHL | Sports | 1.94× | ||
| 05 | Herbalism | Health | 1.93× | ||
| 06 | Real Sociedad | Sports | 1.90× | ||
| 07 | New York Yankees | Sports | 1.82× | ||
| 08 | NASCAR | Sports | 1.76× | ||
| 09 | Electronic cigarette | Food & Beverages | 1.76× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.72× | ||
| 11 | Sevilla FC | Sports | 1.70× | ||
| 12 | Rail transport | Travel & Leisure | 1.66× | ||
| 13 | Virtual reality | Technology & Electronics | 1.56× | ||
| 14 | Individualism | Politics & Society | 1.56× | ||
| 15 | Cappuccino | Food & Beverages | 1.56× | ||
| 16 | Tom Cruise | Movies & TV | 1.54× | ||
| 17 | Chess | Sports | 1.54× | ||
| 18 | Anne Hathaway | Movies & TV | 1.53× | ||
| 19 | Sandra Bullock | Movies & TV | 1.53× | ||
| 20 | Beach soccer | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.42× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.84× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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