A data profile of the people who buy, follow and care about Harmony in Spain — modelled from more than twelve digital signal sources. Harmony has an estimated audience of 3,383,386 people in Spain.
Harmony has an estimated audience of 3,383,386 people in Spain. 57.7% are female, 42.3% are male, average age 45.7. Top brand affinities: Italo disco, Satire, Genetics, Rayo Vallecano, Volunteering.
Top brand affinities include Italo disco, Satire, Genetics, with strongest over-indexing on Italo disco (9.9× the country average).
Demographically, the Harmony audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Harmony fan in Spain is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Italo disco.
The key figures that characterise the Harmony profile in Spain.
57.7% are female, 42.3% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 45.7 |
| Estimated audience size | 3,383,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 29% | |
| 50+ | 31% |
of the worldwide Harmony audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Harmony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anfield | Sports | 11.66× | ||
| 02 | Italo disco | Music & Radio | 9.90× | ||
| 03 | New Testament | Politics & Society | 7.87× | ||
| 04 | Colin Farrell | Movies & TV | 7.17× | ||
| 05 | Berlin Wall | Travel & Leisure | 5.84× | ||
| 06 | Satire | Literature | 4.89× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 4.22× | ||
| 08 | Volunteering | Politics & Society | 3.13× | ||
| 09 | Political science | Business & Career | 2.98× | ||
| 10 | Genetics | Kids & Family | 2.79× | ||
| 11 | Preventive healthcare | Health | 2.70× | ||
| 12 | Badoo | Internet & Social Media | 2.48× | ||
| 13 | Refrigerator | Home & Garden | 2.29× | ||
| 14 | Radio | Technology & Electronics | 2.24× | ||
| 15 | Bookselling | Literature | 2.11× | ||
| 16 | Lunch | Food & Beverages | 2.01× | ||
| 17 | Real property | Home & Garden | 1.99× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.84× | ||
| 19 | Aldi | Shopping | 1.72× | ||
| 20 | Religion | Business & Career | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.73× | |
| Spirituality | BALANCE | 1.97× | |
| Tradition | CONSERVATISM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.78× | |
| Luxury Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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