A data profile of the people who buy, follow and care about Harmony in United Kingdom — modelled from more than twelve digital signal sources. Harmony has an estimated audience of 4,293,631 people in United Kingdom.
The average Harmony fan in United Kingdom is 43.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Esso, with strongest over-indexing on Wikipedia (4.45× the country average).
Demographically, the Harmony audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Harmony fan in United Kingdom is more female, around 43.6 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Harmony profile in United Kingdom.
56.7% are female, 43.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 43.6 |
| Estimated audience size | 4,293,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Harmony audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 5.5% |
| Italy | 5.4% |
Where the Harmony audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~300K | 2.18× | |
| 02 | West Midlands | ~300K | 1.50× | |
| 03 | Yorkshire and the Humber | ~400K | 1.25× | |
| 04 | South East | ~700K | 1.18× | |
| 05 | North East | ~200K | 0.97× | |
| 06 | South West | ~300K | 0.91× | |
| 07 | East of England | ~400K | 0.90× | |
| 08 | East Midlands | ~200K | 0.81× | |
| 09 | England | ~2.5M | 0.65× | |
| 10 | North West | ~300K | 0.62× | |
| 11 | Wales | ~200K | 0.62× | |
| 12 | Scotland | ~200K | 0.57× |
The strongest cross-interests of the Harmony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 5.35× | ||
| 02 | Taiwan | Travel & Leisure | 5.10× | ||
| 03 | Wikipedia | Internet & Social Media | 4.45× | ||
| 04 | Sketch comedy | Movies & TV | 3.35× | ||
| 05 | Political science | Business & Career | 2.79× | ||
| 06 | Adoption | Kids & Family | 2.76× | ||
| 07 | Risk management | Business & Career | 2.56× | ||
| 08 | Esso | Cars & Mobility | 2.54× | ||
| 09 | Satire | Literature | 2.54× | ||
| 10 | Refrigerator | Home & Garden | 2.05× | ||
| 11 | Hobby | Home & Garden | 1.98× | ||
| 12 | Mobile home | Cars & Mobility | 1.94× | ||
| 13 | Mother's Day | Kids & Family | 1.83× | ||
| 14 | Local news | News | 1.81× | ||
| 15 | Genetics | Kids & Family | 1.70× | ||
| 16 | William Hill (bookmaker) | Games | 1.67× | ||
| 17 | Volunteering | Politics & Society | 1.64× | ||
| 18 | Michael Jackson | Music & Radio | 1.60× | ||
| 19 | Betfair | Games | 1.53× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.61× | |
| Spirituality | BALANCE | 1.43× | |
| Mindfulness | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.72× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Community Orientation | OPEN | 0.79× |
Harmony has an estimated audience of 4,293,631 people in United Kingdom, concentrated in England and South East.
56.7% of Harmony fans are female, 43.3% are male, with an average age of 43.6 years.
Harmony fans show strongest brand affinity for Wikipedia (4.45×), Hobby (1.98×), and Esso (2.54×) over the country average.
Harmony fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Harmony itself, the audience over-indexes on Hobby (1.98×), Esso (2.54×), Flightradar24 (5.35×), and Satire (2.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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