A data profile of the people who buy, follow and care about Harmony in Australia — modelled from more than twelve digital signal sources. Harmony has an estimated audience of 1,914,979 people in Australia.
Harmony has an estimated audience of 1,914,979 people in Australia. 56.0% are female, 44.0% are male, average age 42.8. Top brand affinities: Wikipedia, Radio, Local news, Tabloid (newspaper format), Internet celebrity.
Top brand affinities include Wikipedia, Radio, Local news, with strongest over-indexing on Wikipedia (2.89× the country average).
Demographically, the Harmony audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Harmony fan in Australia is more female, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Harmony profile in Australia.
56.0% are female, 44.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.8 |
| Estimated audience size | 1,914,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Harmony audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.4% |
| Mexico | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Harmony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 3.75× | ||
| 02 | Wikipedia | Internet & Social Media | 2.89× | ||
| 03 | New Testament | Politics & Society | 2.87× | ||
| 04 | Vietnam Airlines | Travel & Leisure | 2.47× | ||
| 05 | Jason Momoa | Movies & TV | 2.33× | ||
| 06 | Judaism | Politics & Society | 2.15× | ||
| 07 | Tom Hardy | Movies & TV | 1.89× | ||
| 08 | Internet celebrity | Internet & Social Media | 1.83× | ||
| 09 | Public security | Politics & Society | 1.79× | ||
| 10 | Virtual reality | Technology & Electronics | 1.76× | ||
| 11 | Radio | Technology & Electronics | 1.75× | ||
| 12 | Local news | News | 1.64× | ||
| 13 | Buddhism | Health | 1.62× | ||
| 14 | Hypermarket | Shopping | 1.59× | ||
| 15 | Employment agency | Business & Career | 1.57× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 17 | Catholic Church | Politics & Society | 1.55× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.52× | ||
| 19 | Apple TV | Movies & TV | 1.52× | ||
| 20 | Pay television | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.49× | |
| Tradition | CONSERVATISM | 1.43× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.61× | |
| Luxury Orientation | PREMIUM | 0.64× | |
| Travelling | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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