A data profile of the people who buy, follow and care about Gospel music in Portugal — modelled from more than twelve digital signal sources. Gospel music has an estimated audience of 1,380,768 people in Portugal.
The average Gospel music fan in Portugal is 44.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Lindås, Hymn, Evangelism, with strongest over-indexing on Lindås (1.5× the country average).
Demographically, the Gospel music audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gospel music fan in Portugal is more female, around 44.9 years old, with strong Mindfulness tendencies and a notable affinity for Lindås.
The key figures that characterise the Gospel music profile in Portugal.
60.4% are female, 39.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 44.9 |
| Estimated audience size | 1,380,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Gospel music audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 27.1% |
| Brazil | 8.5% |
| Italy | 4.0% |
Where the Gospel music audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.12× | |
| 02 | Portalegre District | ~20K | 1.11× | |
| 03 | Guarda District | ~20K | 1.10× | |
| 04 | Beja District | ~20K | 1.08× | |
| 05 | Vila Real District | ~30K | 1.05× | |
| 06 | Évora District | ~30K | 1.05× | |
| 07 | Castelo Branco District | ~30K | 1.03× | |
| 08 | Azores | ~40K | 1.00× | |
| 09 | Viana do Castelo District | ~30K | 1.00× | |
| 10 | Viseu District | ~50K | 0.99× | |
| 11 | Madeira | ~40K | 0.98× | |
| 12 | Coimbra District | ~70K | 0.96× | |
| 13 | Leiria District | ~70K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Braga District | ~100K | 0.93× | |
| 16 | Faro District | ~80K | 0.93× | |
| 17 | Setúbal District | ~100K | 0.92× | |
| 18 | Porto District | ~300K | 0.84× | |
| 19 | Santarém District | ~60K | 0.84× | |
| 20 | Lisbon District | ~300K | 0.77× |
The strongest cross-interests of the Gospel music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christian country music | Music & Radio | 2.08× | ||
| 02 | Hymn | Music & Radio | 2.03× | ||
| 03 | southern gospel music | Music & Radio | 2.02× | ||
| 04 | Evangelism | Politics & Society | 1.78× | ||
| 05 | Roberto Carlos (singer) | Music & Radio | 1.64× | ||
| 06 | Pentecostalism | Politics & Society | 1.64× | ||
| 07 | 1960s | Fashion & Accessoires | 1.63× | ||
| 08 | Protestantism | Politics & Society | 1.62× | ||
| 09 | Emoticon | Internet & Social Media | 1.62× | ||
| 10 | Rabbi | Politics & Society | 1.61× | ||
| 11 | Judea | Travel & Leisure | 1.59× | ||
| 12 | Lily Collins | Movies & TV | 1.55× | ||
| 13 | Bhojpuri language | Politics & Society | 1.55× | ||
| 14 | Contemporary Christian music | Music & Radio | 1.54× | ||
| 15 | Evangelicalism | Politics & Society | 1.54× | ||
| 16 | Emoji | Technology & Electronics | 1.52× | ||
| 17 | Melancholia | Movies & TV | 1.52× | ||
| 18 | Rodrigo Faro | Movies & TV | 1.51× | ||
| 19 | Common Era | Politics & Society | 1.51× | ||
| 20 | Lindås | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.04× | |
| Spirituality | BALANCE | 1.04× | |
| Creativity | OPEN | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.67× | |
| Early Adopter Mentality | POWER | 0.68× | |
| Risk Appetite | THRILL | 0.73× |
Gospel music has an estimated audience of 1,380,768 people in Portugal, concentrated in Lisbon District and Porto District.
60.4% of Gospel music fans are female, 39.6% are male, with an average age of 44.9 years.
Gospel music fans show strongest brand affinity for Lindås (1.5×), Hymn (2.03×), and Evangelism (1.78×) over the country average.
Gospel music fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Gospel music itself, the audience over-indexes on Hymn (2.03×), Evangelism (1.78×), Roberto Carlos (singer) (1.64×), and Christian country music (2.08×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Gospel music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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