A data profile of the people who buy, follow and care about Gospel music in Australia — modelled from more than twelve digital signal sources. Gospel music has an estimated audience of 2,965,607 people in Australia.
The average Gospel music fan in Australia is 42.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Retirement community, Songwriter, Christian Church, with strongest over-indexing on Retirement community (1.58× the country average).
Demographically, the Gospel music audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Gospel music fan in Australia is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Retirement community.
The key figures that characterise the Gospel music profile in Australia.
61.5% are female, 38.5% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 42.2 |
| Estimated audience size | 2,965,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Gospel music audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.1% |
| Brazil | 8.5% |
| Italy | 4.0% |
Where the Gospel music audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.17× | |
| 02 | Western Australia | ~400K | 1.01× | |
| 03 | Tasmania | ~60K | 0.98× | |
| 04 | Australian Capital Territory | ~60K | 0.96× | |
| 05 | Queensland | ~600K | 0.92× | |
| 06 | South Australia | ~200K | 0.91× | |
| 07 | Victoria | ~700K | 0.82× | |
| 08 | New South Wales | ~900K | 0.81× |
The strongest cross-interests of the Gospel music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hymn | Music & Radio | 2.59× | ||
| 02 | Johnny Cash | Music & Radio | 2.52× | ||
| 03 | Bob Dylan | Music & Radio | 2.27× | ||
| 04 | Christian Church | Politics & Society | 2.06× | ||
| 05 | Southern soul | Music & Radio | 2.02× | ||
| 06 | Neil Diamond | Music & Radio | 1.99× | ||
| 07 | Old-time music | Music & Radio | 1.89× | ||
| 08 | Contemporary Christian music | Music & Radio | 1.88× | ||
| 09 | Midland | Music & Radio | 1.81× | ||
| 10 | Boogie-woogie | Music & Radio | 1.79× | ||
| 11 | Priscilla Presley | Movies & TV | 1.71× | ||
| 12 | The Beach Boys | Music & Radio | 1.67× | ||
| 13 | Greyhounds | Music & Radio | 1.63× | ||
| 14 | Sun Gazing | Health | 1.63× | ||
| 15 | MerQury | Music & Radio | 1.62× | ||
| 16 | John Farnham | Music & Radio | 1.61× | ||
| 17 | Retirement community | Kids & Family | 1.58× | ||
| 18 | Songwriter | Music & Radio | 1.58× | ||
| 19 | Conducting | Music & Radio | 1.57× | ||
| 20 | Western swing | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.22× | |
| Community Orientation | OPEN | 1.18× | |
| Tradition | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Risk Appetite | THRILL | 0.87× | |
| Sports Activity | POWER | 0.88× |
Gospel music has an estimated audience of 2,965,607 people in Australia, concentrated in New South Wales and Victoria.
61.5% of Gospel music fans are female, 38.5% are male, with an average age of 42.2 years.
Gospel music fans show strongest brand affinity for Retirement community (1.58×), Songwriter (1.58×), and Christian Church (2.06×) over the country average.
Gospel music fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Gospel music itself, the audience over-indexes on Songwriter (1.58×), Christian Church (2.06×), Greyhounds (1.63×), and Conducting (1.57×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Gospel music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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