A data profile of the people who buy, follow and care about Popular culture in Australia — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 6,650,540 people in Australia.
Popular culture has an estimated audience of 6,650,540 people in Australia. 54.5% are female, 45.5% are male, average age 41.1. Top brand affinities: Wikipedia, Bored Panda, Jason Momoa, Alexandra Daddario, BTS.
Top brand affinities include Wikipedia, Bored Panda, Jason Momoa, with strongest over-indexing on Wikipedia (1.81× the country average).
Demographically, the Popular culture audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Popular culture fan in Australia is balanced, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Popular culture profile in Australia.
54.5% are female, 45.5% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 41.1 |
| Estimated audience size | 6,650,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Popular culture audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 2.16× | ||
| 02 | BTS | Music & Radio | 1.87× | ||
| 03 | IU (singer) | Music & Radio | 1.87× | ||
| 04 | Wikipedia | Internet & Social Media | 1.81× | ||
| 05 | Bored Panda | Internet & Social Media | 1.81× | ||
| 06 | Doctor Strange | Literature | 1.78× | ||
| 07 | Taipei | Travel & Leisure | 1.77× | ||
| 08 | Jason Momoa | Movies & TV | 1.72× | ||
| 09 | Guardians of the Galaxy (film) | Movies & TV | 1.70× | ||
| 10 | Alexandra Daddario | Movies & TV | 1.64× | ||
| 11 | Diplomacy | Politics & Society | 1.63× | ||
| 12 | Gal Gadot | Fashion & Accessoires | 1.60× | ||
| 13 | Will Ferrell | Movies & TV | 1.60× | ||
| 14 | Nathan Fillion | Movies & TV | 1.58× | ||
| 15 | Taobao | Shopping | 1.57× | ||
| 16 | Goth subculture | Fashion & Accessoires | 1.56× | ||
| 17 | International education | Business & Career | 1.55× | ||
| 18 | Mayim Bialik | Movies & TV | 1.55× | ||
| 19 | Josh Brolin | Movies & TV | 1.53× | ||
| 20 | Charli XCX | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.17× | |
| Spirituality | BALANCE | 1.07× | |
| Early Adopter Mentality | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.80× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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