A data profile of the people who buy, follow and care about Breaking news in Switzerland — modelled from more than twelve digital signal sources. Breaking news has an estimated audience of 919,129 people in Switzerland.
The average Breaking news fan in Switzerland is 42.9 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Canton of Geneva.
The key figures that characterise the Breaking news profile in Switzerland.
52.2% are female, 47.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 42.9 |
| Estimated audience size | 919,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Breaking news audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
Where the Breaking news audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.83× | |
| 02 | Canton of Geneva | ~100K | 1.51× | |
| 03 | Canton of Glarus | ~4K | 1.31× | |
| 04 | Canton of Bern | ~100K | 1.28× | |
| 05 | Appenzell Ausserrhoden | ~5K | 1.23× | |
| 06 | Canton of Zug | ~10K | 1.20× | |
| 07 | Ticino | ~40K | 1.17× | |
| 08 | Schwyz | ~20K | 1.17× | |
| 09 | Basel-City | ~40K | 1.14× | |
| 10 | Vaud | ~90K | 1.06× | |
| 11 | Schaffhausen | ~8K | 1.05× | |
| 12 | Graubünden | ~20K | 1.04× | |
| 13 | Appenzell Innerrhoden | ~1K | 1.02× | |
| 14 | Valais | ~40K | 0.99× | |
| 15 | Thurgau | ~20K | 0.97× | |
| 16 | Aargau | ~50K | 0.96× | |
| 17 | Solothurn | ~20K | 0.96× | |
| 18 | Uri | ~3K | 0.96× | |
| 19 | Canton of St. Gallen | ~40K | 0.95× | |
| 20 | Basel-Landschaft | ~20K | 0.95× | |
| 21 | Canton of Nidwalden | ~3K | 0.95× | |
| 22 | Canton of Obwalden | ~3K | 0.95× | |
| 23 | Luzern | ~40K | 0.94× | |
| 24 | Jura | ~6K | 0.91× | |
| 25 | Neuchatel | ~20K | 0.86× | |
| 26 | Fribourg | ~30K | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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