A data profile of the people who buy, follow and care about Mass media in Poland — modelled from more than twelve digital signal sources. Mass media has an estimated audience of 1,709,879 people in Poland.
Mass media has an estimated audience of 1,709,879 people in Poland. 53.8% are female, 46.2% are male, average age 40.7. Top brand affinities: Breaking news, Celebrity, First-person shooter games, Fiction books, Science fiction movies.
Top brand affinities include Breaking news, Celebrity, First-person shooter games, with strongest over-indexing on Breaking news (2.31× the country average).
Demographically, the Mass media audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Mass media fan in Poland is balanced, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Breaking news.
The key figures that characterise the Mass media profile in Poland.
53.8% are female, 46.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 40.7 |
| Estimated audience size | 1,709,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide Mass media audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 4.9% |
| Brazil | 4.2% |
The strongest cross-interests of the Mass media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Omegle | Internet & Social Media | 2.70× | ||
| 02 | Breaking news | Movies & TV | 2.31× | ||
| 03 | First-time buyer | Shopping | 1.94× | ||
| 04 | Love & Sex | Kids & Family | 1.89× | ||
| 05 | Viral video | Internet & Social Media | 1.66× | ||
| 06 | Musical film | Movies & TV | 1.66× | ||
| 07 | Contemporary R&B | Music & Radio | 1.60× | ||
| 08 | JavaScript | Technology & Electronics | 1.58× | ||
| 09 | High-definition television | Technology & Electronics | 1.57× | ||
| 10 | Fiction books | Literature | 1.56× | ||
| 11 | Science fiction movies | Movies & TV | 1.54× | ||
| 12 | Video hosting service | Technology & Electronics | 1.53× | ||
| 13 | Tennessee whiskey | Food & Beverages | 1.53× | ||
| 14 | Wikipedia | Internet & Social Media | 1.52× | ||
| 15 | Musical theatre | Movies & TV | 1.52× | ||
| 16 | First-person shooter games | Games | 1.51× | ||
| 17 | Charity and causes | Business & Career | 1.51× | ||
| 18 | Philips | Technology & Electronics | 1.51× | ||
| 19 | Celebrity | Movies & TV | 1.50× | ||
| 20 | News magazine | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.23× | |
| Community Orientation | OPEN | 1.18× | |
| Need for Security | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Career Orientation | POWER | 0.88× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Mass media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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