A data profile of the people who buy, follow and care about Mass media in Australia — modelled from more than twelve digital signal sources. Mass media has an estimated audience of 2,438,980 people in Australia.
Mass media has an estimated audience of 2,438,980 people in Australia. 53.8% are female, 46.2% are male, average age 42.4. Top brand affinities: Innovation, Wikipedia, Virtual reality, Bored Panda, Hypermarket.
Top brand affinities include Innovation, Wikipedia, Virtual reality, with strongest over-indexing on Innovation (1.65× the country average).
Demographically, the Mass media audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Individualism, Extroversion.
The typical Mass media fan in Australia is balanced, around 42.4 years old, with strong Individualism tendencies and a notable affinity for Innovation.
The key figures that characterise the Mass media profile in Australia.
53.8% are female, 46.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 42.4 |
| Estimated audience size | 2,438,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Mass media audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 4.9% |
| Brazil | 4.2% |
The strongest cross-interests of the Mass media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 2.09× | ||
| 02 | Home inspection | Home & Garden | 1.92× | ||
| 03 | Ryan Gosling | Movies & TV | 1.86× | ||
| 04 | Individualism | Politics & Society | 1.85× | ||
| 05 | Virtual reality | Technology & Electronics | 1.79× | ||
| 06 | Diplomacy | Politics & Society | 1.79× | ||
| 07 | Sandra Bullock | Movies & TV | 1.69× | ||
| 08 | Ultra-high-definition television | Movies & TV | 1.67× | ||
| 09 | Charli XCX | Music & Radio | 1.66× | ||
| 10 | Innovation | Business & Career | 1.65× | ||
| 11 | Sebastian Stan | Movies & TV | 1.64× | ||
| 12 | Wikipedia | Internet & Social Media | 1.60× | ||
| 13 | Consumer debt | Business & Career | 1.57× | ||
| 14 | Bored Panda | Internet & Social Media | 1.56× | ||
| 15 | Sharon Stone | Movies & TV | 1.55× | ||
| 16 | Cameron Boyce | Movies & TV | 1.54× | ||
| 17 | Nathan Fillion | Movies & TV | 1.53× | ||
| 18 | Hypermarket | Shopping | 1.50× | ||
| 19 | Infographic | News | 1.50× | ||
| 20 | Christopher Walken | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.30× | |
| Extroversion | THRILL | 1.12× | |
| Convenience Orientation | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Design Affinity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Mass media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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