A data profile of the people who buy, follow and care about Mass media in Indonesia — modelled from more than twelve digital signal sources. Mass media has an estimated audience of 2,368,852 people in Indonesia.
Mass media has an estimated audience of 2,368,852 people in Indonesia. 43.4% are female, 56.6% are male, average age 35.2. Top brand affinities: Telegram, Viu (streaming media), Indonesian cuisine, GitHub, Investment management.
Top brand affinities include Telegram, Viu (streaming media), Indonesian cuisine, with strongest over-indexing on Telegram (2.01× the country average).
Demographically, the Mass media audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Mass media fan in Indonesia is more male, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Telegram.
The key figures that characterise the Mass media profile in Indonesia.
43.4% are female, 56.6% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 35.2 |
| Estimated audience size | 2,368,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Mass media audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 4.9% |
| Brazil | 4.2% |
The strongest cross-interests of the Mass media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.01× | ||
| 02 | Longchamp | Fashion & Accessoires | 2.00× | ||
| 03 | Bad Bunny | Music & Radio | 1.93× | ||
| 04 | Eintracht Frankfurt | Sports | 1.85× | ||
| 05 | Car finance | Cars & Mobility | 1.84× | ||
| 06 | Investment management | Business & Career | 1.79× | ||
| 07 | GitHub | Internet & Social Media | 1.69× | ||
| 08 | Al Jazeera | Movies & TV | 1.67× | ||
| 09 | Udemy | Business & Career | 1.63× | ||
| 10 | Bayer 04 Leverkusen | Sports | 1.63× | ||
| 11 | National Women's Soccer League | Sports | 1.62× | ||
| 12 | Indonesian cuisine | Food & Beverages | 1.60× | ||
| 13 | Borussia Mönchengladbach | Sports | 1.60× | ||
| 14 | Baby shampoo | Kids & Family | 1.60× | ||
| 15 | Subscription business model | Shopping | 1.59× | ||
| 16 | Toilet paper | Home & Garden | 1.56× | ||
| 17 | Viu (streaming media) | Movies & TV | 1.53× | ||
| 18 | Click-to-donate site | Internet & Social Media | 1.52× | ||
| 19 | Cyber Monday | Shopping | 1.52× | ||
| 20 | Winter Olympic Games | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.18× | |
| Convenience Orientation | PREMIUM | 1.15× | |
| Travelling | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Quality Awareness | PREMIUM | 0.87× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Mass media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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