Mass media Audience in United States

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Mass media has an estimated audience of 29,488,186 people in United States. 52.6% are female, 47.4% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Historic site, Grinch.

The average Mass media fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (15.73× the country average). Demographically, the Mass media audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster

Demographics of Mass media fans

Demographic split for Mass media audience in United States
MetricValue
Female52.6%
Male47.4%
Average age41.7
Estimated audience size29,488,186

Audience persona

The typical Mass media fan in United States is balanced, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Mass media in United States
RegionReachAffinity
California4,185,2881.29×
Texas2,794,3711.1×
Florida2,167,3151.09×
New York1,862,9201.13×
Pennsylvania1,083,4911.09×
Georgia1,072,2811.18×
Virginia1,050,9681.46×
North Carolina917,4321.03×
Illinois896,2060.91×
Michigan875,8451.14×
Ohio799,3340.88×
Massachusetts793,3491.37×
New Jersey717,8120.96×
Arizona590,3000.98×
Maryland572,0261.13×
Washington570,0980.96×
South Carolina553,0751.25×
Alabama550,6951.34×
Tennessee527,9120.89×
Indiana455,0210.84×
Minnesota430,5301.02×
Missouri426,2630.9×
Nevada406,3231.42×
Wisconsin354,8590.8×
Colorado352,6520.76×
Kentucky349,8670.95×
Louisiana335,4230.88×
Oklahoma329,6561.01×
Kansas276,9981.19×
Mississippi276,2111.14×
Iowa273,0921.12×
Connecticut253,1850.86×
Oregon221,3850.65×
Arkansas211,1630.87×
Nebraska167,4721.13×
West Virginia165,6281.21×
Utah163,9150.62×
Idaho137,2850.93×
New Mexico132,7070.9×
Washington, District of Columbia107,5971.21×
Hawaii93,5160.74×
Rhode Island87,7580.93×
Maine85,8370.81×
North Dakota74,3011.23×
South Dakota67,8831×
Delaware63,3230.78×
New Hampshire61,1930.53×
Alaska59,7740.95×
Montana54,2340.66×
Wyoming46,5531.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mass media audience
BrandAffinityCategory
Goop15.73×Internet & Social Media
Governor of Michigan19.52×Politics & Society
Vocal harmony10.71×Music & Radio
Historic site8.96×Arts & Culture
Grinch8.38×Movies & TV
Google Home11.85×Technology & Electronics
Hibachi13.94×Food & Beverages
Hipster15.63×Politics & Society
Cherish (group)17.28×Music & Radio
Grace Slick13.75×Music & Radio
Fairy godmother11.38×Literature
No Escape (1994 film)15.47×Movies & TV
El Paso County, Colorado16.73×Travel & Leisure
TV Fanatic13.62×Movies & TV
Kikar HaShabbat19.13×News
Guitarist (magazine)13.08×Music & Radio
Israel2.41×Travel & Leisure
La Jolla10.12×Travel & Leisure
Mathcore8.6×Music & Radio
Harlow12.38×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mass media audience
TraitClusterScore
ExtroversionTHRILL1.14
Risk AppetiteTHRILL1.12
Family OrientationCONSERVATISM1.04
Social Media UsageJOY1.01
Career OrientationPOWER1.01
IndulgenceJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for Mass media
CountryShare
United States20.1%
India4.9%
Brazil4.2%

See Mass media audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Mass media have in United States?

Mass media has an estimated audience of 29,488,186 people in United States, concentrated in California and Texas.

What is the gender split and age of Mass media fans?

52.6% of Mass media fans are female, 47.4% are male, with an average age of 41.7 years.

Which brands do Mass media fans like most?

Mass media fans show strongest brand affinity for Goop (15.73×), Governor of Michigan (19.52×), and Vocal harmony (10.71×) over the country average.

Where do Mass media fans live in United States?

Mass media fans in United States are most concentrated in California (reach 4,185,288), Texas (reach 2,794,371), and Florida (reach 2,167,315). These three regions account for the largest share of the active audience.

What other brands do Mass media fans also like?

Beyond Mass media itself, the audience over-indexes on Governor of Michigan (19.52×), Vocal harmony (10.71×), Historic site (8.96×), and Grinch (8.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mass media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.