A data profile of the people who buy, follow and care about Mammal in Poland — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 3,466,237 people in Poland.
Mammal has an estimated audience of 3,466,237 people in Poland. 61.3% are female, 38.7% are male, average age 38.0. Top brand affinities: Hair products, Dogs, Happiness, Celebrity, Viral video.
Top brand affinities include Hair products, Dogs, Happiness, with strongest over-indexing on Hair products (1.6× the country average).
Demographically, the Mammal audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The typical Mammal fan in Poland is more female, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for Hair products.
The key figures that characterise the Mammal profile in Poland.
61.3% are female, 38.7% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 38.0 |
| Estimated audience size | 3,466,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Mammal audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mongolia | Travel & Leisure | 4.50× | ||
| 02 | First-time buyer | Shopping | 2.22× | ||
| 03 | Viral video | Internet & Social Media | 2.10× | ||
| 04 | Contemporary R&B | Music & Radio | 1.92× | ||
| 05 | Musical film | Movies & TV | 1.90× | ||
| 06 | Pet store | Pets & Animals | 1.77× | ||
| 07 | Musical theatre | Movies & TV | 1.71× | ||
| 08 | Meat | Food & Beverages | 1.71× | ||
| 09 | Charity and causes | Business & Career | 1.68× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 1.68× | ||
| 11 | Science fiction movies | Movies & TV | 1.67× | ||
| 12 | Fiction books | Literature | 1.65× | ||
| 13 | Hair coloring | Beauty & Wellness | 1.64× | ||
| 14 | Happiness | Health | 1.61× | ||
| 15 | Hair products | Beauty & Wellness | 1.60× | ||
| 16 | Dogs | Pets & Animals | 1.60× | ||
| 17 | First-person shooter games | Games | 1.60× | ||
| 18 | Financial services | Business & Career | 1.59× | ||
| 19 | Wikipedia | Internet & Social Media | 1.58× | ||
| 20 | Celebrity | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.36× | |
| Extroversion | THRILL | 1.34× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Career Orientation | POWER | 0.86× | |
| Luxury Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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