Rascasse Audience Intelligence

Mammal Audience in Argentina

A data profile of the people who buy, follow and care about Mammal in Argentina — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 2,108,922 people in Argentina.

Mammal has an estimated audience of 2,108,922 people in Argentina. 60.4% are female, 39.6% are male, average age 38.4. Top brand affinities: Non-alcoholic beverage, Dog grooming, Endangered species, God in Islam, Montpellier HSC.

Top brand affinities include Non-alcoholic beverage, Dog grooming, Endangered species, with strongest over-indexing on Non-alcoholic beverage (1.58× the country average).

Demographically, the Mammal audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Pet Ownership, Extroversion.

The typical Mammal fan in Argentina is more female, around 38.4 years old, with strong Pet Ownership tendencies and a notable affinity for Non-alcoholic beverage.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Mammal profile in Argentina.

Audience size
2.1M
in Argentina
Gender
60.4%
39.6% male
Age
38.4
average years
Country rank
#363
Topic in Argentina
Fig. 01

Search interest · 12-month trend

+77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mammal fans

60.4% are female, 39.6% are male, average age 38.4.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Mammal audience in Argentina
MetricValue
Female60.4%
Male39.6%
Average age38.4
Estimated audience size2,108,922
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Mammal audience in Argentina
Age bracketShare%
16-1922%
20-2921%
30-3918%
40-4918%
50+21%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Mammal audience comes from Argentina.

Worldwide audience distribution share by country for Mammal
CountryShare
United States24.4%
United Kingdom5.5%
Italy5.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mammal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mammal audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages1.58×
02Dog groomingPets & Animals1.58×
03Endangered speciesPets & Animals1.58×
04God in IslamPolitics & Society1.58×
05Montpellier HSCSports1.58×
06Colorado RapidsSports1.58×
0723andMeHealth1.58×
08Aziz AnsariMovies & TV1.58×
09Amiens SCSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mammal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Mammal audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.31×
ExtroversionTHRILL1.11×
TraditionCONSERVATISM1.11×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Mammal audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
MindfulnessBALANCE0.85×
Quality AwarenessPREMIUM0.87×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Argentina who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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