A data profile of the people who buy, follow and care about Mammal in Argentina — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 2,108,922 people in Argentina.
Mammal has an estimated audience of 2,108,922 people in Argentina. 60.4% are female, 39.6% are male, average age 38.4. Top brand affinities: Non-alcoholic beverage, Dog grooming, Endangered species, God in Islam, Montpellier HSC.
Top brand affinities include Non-alcoholic beverage, Dog grooming, Endangered species, with strongest over-indexing on Non-alcoholic beverage (1.58× the country average).
Demographically, the Mammal audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The typical Mammal fan in Argentina is more female, around 38.4 years old, with strong Pet Ownership tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Mammal profile in Argentina.
60.4% are female, 39.6% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 38.4 |
| Estimated audience size | 2,108,922 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Mammal audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.58× | ||
| 02 | Dog grooming | Pets & Animals | 1.58× | ||
| 03 | Endangered species | Pets & Animals | 1.58× | ||
| 04 | God in Islam | Politics & Society | 1.58× | ||
| 05 | Montpellier HSC | Sports | 1.58× | ||
| 06 | Colorado Rapids | Sports | 1.58× | ||
| 07 | 23andMe | Health | 1.58× | ||
| 08 | Aziz Ansari | Movies & TV | 1.58× | ||
| 09 | Amiens SC | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.31× | |
| Extroversion | THRILL | 1.11× | |
| Tradition | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Mindfulness | BALANCE | 0.85× | |
| Quality Awareness | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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